Top Ads on E. Wedel

E. Wedel Background Introduction:

Witaj na oficjalnej stronie E. Wedel na Facebooku! Pod linkiem umieszczony został „Regulamin korzystania z Fanpage’a E. Wedel":

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

E. Wedel has been advertising and marketing on Facebook for many years. And E. Wedel has placed 63 of ads on the Facebook platform in the last month. In the past few years,E. Wedel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for E. Wedel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for E. Wedel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from E. Wedel.


1.E. Wedel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  E. Wedel  E. Wedel  E. Wedel
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

E. Wedel Marketing Objectives Analysis: 

E. Wedel has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. E. Wedel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.E. Wedel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ptasie Mleczko® Mini  Ptasie Mleczko® Mini Podsumowanie turnieju 
Ad Copy Text  Każda chwila i każde miejsce są dobre, żeby spróbować NOWOŚCI od Wedla - pianek Ptasie Mleczk...  A między nutami… skosztuj lekkich MINI pianek w kruchej wedlowskiej czekoladzie! NOWOŚĆ od Wedl...  : Jeśli jesteście ciekawi jak wypadł Legends of Runeterra Cup by Wedel Up!, klikajcie w post i sp...
Link Description  N/A  N/A  Sprawdź szczegóły
Website Link
Text Word Count 180  175  203
Like 24  41  16

E. Wedel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. E. Wedel Top 1 ads got 24 likes. E. Wedel uses a sentence with the finishing touch title: “Ptasie Mleczko® Mini”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. E. Wedel shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. E. Wedel should continue to optimize the ad content.

3.E. Wedel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-20  2020-06-02-2020-06-20  2020-06-09-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by E. Wedel are successful.

E. Wedel Creative Analysis: 

E. Wedel placed a Video ad in 2020-06-02-2020-06-20, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.E. Wedel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

E. Wedel has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.E. Wedel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-02-2020-06-20  2020-06-09-2020-06-17
During  19 days  19 days 9 days 
Like  24  41  16
Share  5  2  1
Comment  3  4  1

Advertising effectiveness is a direct manifestation of advertising. E. Wedel ‘s Top 1 ad received 24 likes, 5 shares, 3 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for E. Wedel, helping E. Wedel to grasp the ad data more clearly.