Top Ads on E BrandConnect

E BrandConnect Background Introduction:

(E) BrandConnect, part of The Economist Group, provides clients with creative marketing solutions centered around high-quality content and thoughtful experiences for the world’s most influential audience.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

E BrandConnect has been advertising and marketing on Facebook for many years. And E BrandConnect has placed 50 of ads on the Facebook platform in the last month. In the past few years,E BrandConnect has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for E BrandConnect on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for E BrandConnect. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from E BrandConnect.

BigSpy

1.E BrandConnect Top 3 Ads Basic Understanding

   top1  top2  top3
Name  E BrandConnect  E BrandConnect  E BrandConnect
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

E BrandConnect Marketing Objectives Analysis: 

E BrandConnect has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. E BrandConnect best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.E BrandConnect Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The future of entertainment  Broadband for all The future of entertainment 
Ad Copy Text  With more 5G sites coming online in the near future, the dream of a fully immersive VR experience is...  Fixed Wireless Access allows business to reduce costs and improve quality of services, and communiti...  With multiple operators competing to setup the best and fastest 5G network in South Korea, LG Uplus ...
Link Description  How 5G is revolutionising digital experiences  FWA adoption and the bridging of the great digital divide  How 5G is revolutionising digital experiences
Website Link  5gandcybersecurity.economist.com  5gandcybersecurity.economist.com  5gandcybersecurity.economist.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 136  163  180
Like 648  65  84

E BrandConnect Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. E BrandConnect Top 1 ads got 648 likes. E BrandConnect uses a sentence with the finishing touch title: “The future of entertainment”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. E BrandConnect shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. E BrandConnect should continue to optimize the ad content.

3.E BrandConnect Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-06-07-2020-06-20  2020-06-08-2020-06-18
Landing Page Link  https://5gandcybersecurity.economist.com/the-future-of-entertainment/  https://5gandcybersecurity.economist.com/broadband-for-all/?utm_source=PaidSocial&utm_medium=EBCFacebook&utm_campaign=Huawei   https://5gandcybersecurity.economist.com/the-future-of-entertainment/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by E BrandConnect are successful.

E BrandConnect Creative Analysis: 

E BrandConnect placed a Image ad in 2020-06-08-2020-06-20, and got 648 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.E BrandConnect Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Palestine  Bolivia  Bolivia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

E BrandConnect has the best conversion in Palestine, and can advertise more in Palestine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.E BrandConnect Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-07-2020-06-20  2020-06-08-2020-06-18
During  13 days  14 days 11 days 
Like  648  65  84
Share  169  2  8
Comment  108  2  6

Advertising effectiveness is a direct manifestation of advertising. E BrandConnect ‘s Top 1 ad received 648 likes, 169 shares, 108 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for E BrandConnect, helping E BrandConnect to grasp the ad data more clearly.