Top Ads on E! News

E! News Background Introduction:

Breaking entertainment news, the latest celebrity gossip & pictures from Watch E! News weeknights at 7pm & 11pm!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

E! News has been advertising and marketing on Facebook for many years. And E! News has placed 1135 of ads on the Facebook platform in the last month. In the past few years,E! News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for E! News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for E! News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from E! News.


1.E! News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  E! News  E! News  E! News
Page Categories  Publisher  Artist  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

E! News Marketing Objectives Analysis: 

E! News has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. E! News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.E! News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Citroën Ami - La piccola elettrica arriva in Italia  Movida, la Regione si rivolge al Prefetto: "Grave rischio sanitario, ora sanzioni" N/A 
Ad Copy Text  Citroën è pronta a lanciare anche in Italia la Ami, la due posti elettrica cittadina che nei conte...  no setting  no setting
Link Description  Ha un motore elettrico da 8 CV abbinato a batterie da 5,5 KW per 70 km di autonomia e 45 km/h di punta massima, mentre il peso è sotto i 500 kg  La nota della regione in merito al folle sabato sera avellinese  N/A
Website Link
Text Word Count 224  0  0
Like 4974  0  0

E! News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. E! News Top 1 ads got 4974 likes. E! News uses a sentence with the finishing touch title: “Citroën Ami - La piccola elettrica arriva in Italia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. E! News shared 224 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. E! News should continue to optimize the ad content.

3.E! News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-21  2020-05-31-2020-06-21  2020-04-22-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by E! News are successful.

E! News Creative Analysis: 

E! News placed a Image ad in 2020-06-05-2020-06-21, and got 4974 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.E! News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Italy  Brazil
Language  Italian  Italian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

E! News has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.E! News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-21  2020-05-31-2020-06-21  2020-04-22-2020-06-20
During  17 days  22 days 60 days 
Like  4974  0  0
Share  1246  0  0
Comment  4546  0  0

Advertising effectiveness is a direct manifestation of advertising. E! News ‘s Top 1 ad received 4974 likes, 1246 shares, 4546 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for E! News, helping E! News to grasp the ad data more clearly.