Top Ads on Dying Light

Dying Light Background Introduction:

The official Facebook page for the Dying Light series. Dying Light 2 is coming. Learn more at https://dyinglightgame.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dying Light has been advertising and marketing on Facebook for many years. And Dying Light has placed 74 of ads on the Facebook platform in the last month. In the past few years,Dying Light has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dying Light on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dying Light. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dying Light.

BigSpy

1.Dying Light Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dying Light  Dying Light  Dying Light
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dying Light Marketing Objectives Analysis: 

Dying Light has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dying Light best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dying Light Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Up to 70% OFF on Steam  Up to 70% OFF on Steam Jusqu'à -63 % sur PS4 
Ad Copy Text  Face a zombie apocalypse as a special agent torn between his orders and the will to save the innocen...  Face a zombie apocalypse as a special agent torn between his orders and the will to save the innocen...  Explorez, collectez et affrontez des hordes de zombies dans l'open-world post-apocalyptique de ce FP...
Link Description  N/A  N/A  N/A
Website Link  gsght.com  gsght.com  store.playstation.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 102  102  124
Like 55  602  120

Dying Light Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dying Light Top 1 ads got 55 likes. Dying Light uses a sentence with the finishing touch title: “Up to 70% OFF on Steam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dying Light shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dying Light should continue to optimize the ad content.

3.Dying Light Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-24-2020-06-05  2020-05-24-2020-06-05  2020-05-12-2020-05-20
Landing Page Link  https://store.steampowered.com/agecheck/app/239140/?fbclid=IwAR0xxniCsFRdzEXAaXswgHTCnlZIc_VyA84uaBXJZoys4p9_hA-aGzsccgs&gsid=1eaa7ad73c0b67e6929faa674dc21041  https://store.steampowered.com/agecheck/app/239140/?gsid=1eaa1f6cd00a671abcd08a3fae2f833c   https://store.playstation.com/fr-fr/product/EP1018-CUSA02010_00-DYINGLIGHTGAME00

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dying Light are successful.

Dying Light Creative Analysis: 

Dying Light placed a Video ad in 2020-05-24-2020-06-05, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dying Light Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Sweden,Poland  Morocco
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dying Light has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dying Light Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-05  2020-05-24-2020-06-05  2020-05-12-2020-05-20
During  13 days  13 days 9 days 
Like  55  602  120
Share  13  200  22
Comment  14  115  36

Advertising effectiveness is a direct manifestation of advertising. Dying Light ‘s Top 1 ad received 55 likes, 13 shares, 14 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dying Light, helping Dying Light to grasp the ad data more clearly.