Top Ads on Durex

Durex Background Introduction:

Love Sex!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Durex has been advertising and marketing on Facebook for many years. And Durex has placed 668 of ads on the Facebook platform in the last month. In the past few years,Durex has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Durex on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Durex. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Durex.


1.Durex Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Durex  Durex  Durex
Page Categories  Medical & Health  Other  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Durex Marketing Objectives Analysis: 

Durex has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Durex best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Durex Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nouveaux packs Durex avec pictogrammes Durex 
Ad Copy Text  Nu e campionat, dar partidele continuă acasă. Cumpără Durex din magazine sau online, înscrie co...  Quelle largeur ? Quelle Lubrification ? Quelle Epaisseur ? Découvrez de nouvelles manières de ...  Pasan y pasan los días… y seguimos sin salir. #YoMeQuedoEnCasa Compra nuestros productos sin sal...
Link Description  Alege produse Durex Disponibilitate In Stoc Livrat de eMAG de la eMAG! Preturi avantajoase si extra beneficii: deschiderea coletului la livrare, plata in rate, retur simplu si rapid.  N/A  Pasan y pasan los días… y seguimos sin salir. #YoMeQuedoEnCasa Compra nuestros productos sin salir de tu casa por medio de Glovo. Lee las instrucciones antes de utilizar el producto.
Website Link
Text Word Count 192  117  186
Like 1395  766  86

Durex Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Durex Top 1 ads got 1395 likes. Durex uses a sentence with the finishing touch title: “”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Durex shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Durex should continue to optimize the ad content.

3.Durex Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-19-2020-06-20  2020-06-11-2020-06-20  2020-06-18-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Durex are successful.

Durex Creative Analysis: 

Durex placed a Image ad in 2020-05-19-2020-06-20, and got 1395 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Durex Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Morocco  Saudi Arabia,Tunisia,France...  N/A
Language  Romanian  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Durex has the best conversion in Romania,Morocco, and can advertise more in Romania,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Durex Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-20  2020-06-11-2020-06-20  2020-06-18-2020-06-20
During  33 days  10 days 3 days 
Like  1395  766  86
Share  44  47  12
Comment  68  189  8

Advertising effectiveness is a direct manifestation of advertising. Durex ‘s Top 1 ad received 1395 likes, 44 shares, 68 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Durex, helping Durex to grasp the ad data more clearly.