Top Ads on Duolingo English Test

Duolingo English Test Background Introduction:

Experience the future of testing. Certify your English proficiency online from you computer anywhere in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Duolingo English Test has been advertising and marketing on Facebook for many years. And Duolingo English Test has placed 57 of ads on the Facebook platform in the last month. In the past few years,Duolingo English Test has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Duolingo English Test on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Duolingo English Test. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Duolingo English Test.

BigSpy

1.Duolingo English Test Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Duolingo English Test  Duolingo English Test  Duolingo English Test
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Duolingo English Test Marketing Objectives Analysis: 

Duolingo English Test has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Duolingo English Test best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Duolingo English Test Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Finally, there is a better English test.  Finally, there is a better English test. Online TOEFL alternative 
Ad Copy Text  Take it from home in under 1 hour. ????  Take it from home in under 1 hour. ????  No appointments, no test centers. Finish in under 1 hour and get results in only 2 days.
Link Description  Convenient online TOEFL/IELTS alternative accepted by over 500+ institutions.  Convenient online TOEFL/IELTS alternative accepted by over 500+ institutions.  Test your English online in under 1 hour. Get results in 2 days. Accepted by top universities. No test centers, no appointments. Take the test at home anytime.
Website Link  englishtest.duolingo.com  englishtest.duolingo.com  englishtest.duolingo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 39  39  88
Like 926  480  108

Duolingo English Test Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Duolingo English Test Top 1 ads got 926 likes. Duolingo English Test uses a sentence with the finishing touch title: “Finally, there is a better English test.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Duolingo English Test shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Duolingo English Test should continue to optimize the ad content.

3.Duolingo English Test Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-05-08  2020-02-28-2020-04-25  2020-04-10-2020-04-15
Landing Page Link  https://englishtest.duolingo.com/applicants?utm_source=facebook&utm_medium=image&utm_campaign=detdemandgen_all_facebook_performance_det_na_dgen_website_signup1  https://englishtest.duolingo.com/applicants?utm_source=facebook&utm_medium=image&utm_campaign=detdemandgen_all_facebook_performance_det_na_dgen_website_signup1&fbclid=IwAR3Q289Gz_7WkL6IPoXq2l3gg-4BeCxck6a3fLTiIilDtNEMVJAnb7LmeEQ   https://englishtest.duolingo.com/applicants?utm_source=facebook&utm_medium=image&utm_campaign=logotest&utm_content=test

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Duolingo English Test are successful.

Duolingo English Test Creative Analysis: 

Duolingo English Test placed a Image ad in 2020-05-08-2020-05-08, and got 926 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Duolingo English Test Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  Romania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Duolingo English Test has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Duolingo English Test Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-05-08  2020-02-28-2020-04-25  2020-04-10-2020-04-15
During  1 days  58 days 6 days 
Like  926  480  108
Share  11  8  0
Comment  32  19  7

Advertising effectiveness is a direct manifestation of advertising. Duolingo English Test ‘s Top 1 ad received 926 likes, 11 shares, 32 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Duolingo English Test, helping Duolingo English Test to grasp the ad data more clearly.