Top Ads on Duo Security

Duo Security Background Introduction:

Duo Security, now a part of Cisco, is a cloud-based Trusted Access provider protecting thousands of the world’s largest and fastest-growing organizations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Duo Security has been advertising and marketing on Facebook for many years. And Duo Security has placed 72 of ads on the Facebook platform in the last month. In the past few years,Duo Security has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Duo Security on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Duo Security. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Duo Security.

BigSpy

1.Duo Security Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Duo Security  Duo Security  Duo Security
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Duo Security Marketing Objectives Analysis: 

Duo Security has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Duo Security best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Duo Security Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Trouble With Phishing - Free Ebook  Secure Everything, Everywhere. Phishing has evolved – don't get hooked. 
Ad Copy Text  Phishing is the easiest type of attack for malicious hackers to successfully launch. Fortunately, it...  Two-factor authentication is the simplest, most effective way to make sure users are who they say th...  From social media profiles to private emails, phishing attacks are on the rise. Download our Phishin...
Link Description  Latest statistics by industry + anatomy of a phishing attack  What to look for when assessing 2FA solutions.  Phishing has evolved to keep up with the changing enterprise. Get an in-depth guide to modern phishing tactics and how you can establish user and device trust to protect against the impact of phishing attacks.
Website Link  duo.com  duo.com  duo.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 181  169  197
Like 584  47  996

Duo Security Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Duo Security Top 1 ads got 584 likes. Duo Security uses a sentence with the finishing touch title: “The Trouble With Phishing - Free Ebook”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Duo Security shared 181 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Duo Security should continue to optimize the ad content.

3.Duo Security Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-07-2020-06-20  2018-10-29-2020-06-20  2018-11-13-2020-06-20
Landing Page Link  https://duo.com/resources/ebooks/the-trouble-with-phishing?key=face99c&utm_source=facebook&utm_medium=paid_social&utm_campaign=amer-h2-2017&utm_content=amer2017_intfb&_bf=23843060356770249&fbclid=IwAR08eF_sOzFryGkbyFEwkKb_hqaozTyN5o1PLyiWnc4-XM3zFkplf7VPk00  https://duo.com/resources/ebooks/two-factor-authentication-evaluation-guide?key=face99c&utm_source=facebook&utm_medium=paid_social&utm_campaign=amer-h2-2017&utm_content=amer2017_intfb&_bf=23843060356900249&fbclid=IwAR0XJ0vvnCGf3j-LAiQWDzVPd1hJGqccODtv6ItnXdqrXICP2qG3WkGrvmw   https://duo.com/resources/ebooks/phishing-a-modern-guide-to-an-age-old-problem?key=face97c&utm_source=facebook&utm_medium=paid_social&utm_campaign=emea-h2-2017&utm_content=emea2017_rmrktingllfb&_bf=23843107391960249&fbclid=IwAR3ee7P8882NSvBrhR-4msBp2KzFyMwjPJh2XcjSbap-1FKeKA-wJQGb2_E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Duo Security are successful.

Duo Security Creative Analysis: 

Duo Security placed a Image ad in 2019-11-07-2020-06-20, and got 584 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Duo Security Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,United Arab Emirates,United Kingdom...  N/A  United Arab Emirates,Jordan,Saudi Arabia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Duo Security has the best conversion in Tunisia,United Arab Emirates,United Kingdom..., and can advertise more in Tunisia,United Arab Emirates,United Kingdom... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Duo Security Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-07-2020-06-20  2018-10-29-2020-06-20  2018-11-13-2020-06-20
During  227 days  601 days 586 days 
Like  584  47  996
Share  169  4  299
Comment  68  1  226

Advertising effectiveness is a direct manifestation of advertising. Duo Security ‘s Top 1 ad received 584 likes, 169 shares, 68 comments in just 227 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Duo Security, helping Duo Security to grasp the ad data more clearly.