Top Ads on Dua Lipa

Dua Lipa Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dua Lipa has been advertising and marketing on Facebook for many years. And Dua Lipa has placed 69 of ads on the Facebook platform in the last month. In the past few years,Dua Lipa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dua Lipa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dua Lipa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dua Lipa.

BigSpy

1.Dua Lipa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dua Lipa  Dua Lipa  Dua Lipa
Page Categories  Musician/Band  Musician/Band  Musician/Band
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dua Lipa Marketing Objectives Analysis: 

Dua Lipa has been operating in Musician/Band for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dua Lipa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dua Lipa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Prueba 3 meses gratis. Aplican términos y condiciones.  Prueba 3 meses gratis. Aplican términos y condiciones. Prueba 3 meses gratis. Aplican términos y condiciones. 
Ad Copy Text  ¡Chile! Mi nuevo álbum Future Nostalgia ya está disponible. Vive letra por letra de mis canciones...  ¡Chile! Mi nuevo álbum Future Nostalgia ya está disponible. Vive letra por letra de mis canciones...  ¡Colombia! Mi nuevo álbum Future Nostalgia ya está disponible. Vive letra por letra de mis cancio...
Link Description  Además, tendrás tu biblioteca musical completa en todos tus dispositivos.  Además, tendrás tu biblioteca musical completa en todos tus dispositivos.  N/A
Website Link  geo.music.apple.com  geo.music.apple.com  geo.music.apple.com
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 133  133  136
Like 242  273  6257

Dua Lipa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dua Lipa Top 1 ads got 242 likes. Dua Lipa uses a sentence with the finishing touch title: “Prueba 3 meses gratis. Aplican términos y condiciones.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dua Lipa shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dua Lipa should continue to optimize the ad content.

3.Dua Lipa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-21-2020-06-08  2020-05-21-2020-06-08  2020-05-20-2020-06-08
Landing Page Link  https://music.apple.com/mx/music-movie/dua-lipa-letras-que-inspiran/1501462960=ls=1&mt=1&app=music&at=1001lSn5&ct=tan_plpsoc_DuaLipaStaticFB&itscg=30308&itsct=tan_plpsoc  https://music.apple.com/mx/music-movie/dua-lipa-letras-que-inspiran/1501462960=ls=1&mt=1&app=music&at=1001lSn5&ct=tan_plpsoc_DuaLipaStaticFB&itscg=30308&itsct=tan_plpsoc   https://music.apple.com/mx/music-movie/dua-lipa-letras-que-inspiran/1501462960=ls=1&mt=1&app=music&at=1001lSn5&ct=tan_plpsoc_DuaLipaVideoFB&itscg=30308&itsct=tan_plpsoc?fbclid=IwAR0LJMlieolIZRniBknCuVZsuqD4WOE_MGyOJIhzxRBkOTJmtEP1OhejYb4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dua Lipa are successful.

Dua Lipa Creative Analysis: 

Dua Lipa placed a Image ad in 2020-05-21-2020-06-08, and got 242 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dua Lipa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile,Colombia,Mexico  Chile,Colombia,Mexico  Colombia,El Salvador,Chile
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dua Lipa has the best conversion in Chile,Colombia,Mexico, and can advertise more in Chile,Colombia,Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dua Lipa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-08  2020-05-21-2020-06-08  2020-05-20-2020-06-08
During  19 days  19 days 20 days 
Like  242  273  6257
Share  6  5  406
Comment  13  6  224

Advertising effectiveness is a direct manifestation of advertising. Dua Lipa ‘s Top 1 ad received 242 likes, 6 shares, 13 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dua Lipa, helping Dua Lipa to grasp the ad data more clearly.