Top Ads on Drizly

Drizly Background Introduction:

Beer, wine and liquor...Delivered. Fast. Order Questions? support@drizly.com https://drizly.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Drizly has been advertising and marketing on Facebook for many years. And Drizly has placed 411 of ads on the Facebook platform in the last month. In the past few years,Drizly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Drizly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Drizly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Drizly.

BigSpy

1.Drizly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Drizly  Drizly  Drizly
Page Categories  Wine/Spirits  Wine/Spirits  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Drizly Marketing Objectives Analysis: 

Drizly has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Drizly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Drizly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #1 Alcohol Delivery  #1 Alcohol Delivery From Drizly to your door 
Ad Copy Text   Alcohol delivered to your door Get it in 60 minutes or less $5 OFF when you order through the app...  ???? Alcohol delivered to your door Get it in 60 minutes or less $5 OFF when you order through the...  When home is calling your name and you want to make an easy cocktail, head to @drizlyinc to get the ...
Link Description  N/A  N/A  N/A
Website Link  drizly.com  drizly.com  drizly.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 147  150  206
Like 32  165  705

Drizly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Drizly Top 1 ads got 32 likes. Drizly uses a sentence with the finishing touch title: “#1 Alcohol Delivery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Drizly shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Drizly should continue to optimize the ad content.

3.Drizly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-04-14-2020-06-19  2020-05-21-2020-06-19  2020-06-08-2020-06-19
Landing Page Link  https://drizly.com/?utm_source=facebook.com&utm_medium=paidsocial&utm_campaign=23844613414660554&utm_content=23844613415420554  https://drizly.com/   https://drizly.com/liquor-brands/crown-royal/b1532?utm_medium=partner&utm_source=facebook&utm_campaign=crown+royal+generosity

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Drizly are successful.

Drizly Creative Analysis: 

Drizly placed a Video ad in 2020-04-14-2020-06-19, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Drizly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Chile  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Drizly has the best conversion in United States,Chile, and can advertise more in United States,Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Drizly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-19  2020-05-21-2020-06-19  2020-06-08-2020-06-19
During  67 days  30 days 12 days 
Like  32  165  705
Share  4  20  106
Comment  6  7  50

Advertising effectiveness is a direct manifestation of advertising. Drizly ‘s Top 1 ad received 32 likes, 4 shares, 6 comments in just 67 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Drizly, helping Drizly to grasp the ad data more clearly.