Top Ads on DriveK

DriveK Background Introduction:

DriveK è il primo portale europeo per scegliere, configurare e confrontare auto nuove. Su drivek.it trovi la tua auto ideale in pochi click!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DriveK has been advertising and marketing on Facebook for many years. And DriveK has placed 254 of ads on the Facebook platform in the last month. In the past few years,DriveK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DriveK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DriveK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DriveK.

BigSpy

1.DriveK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DriveK  DriveK  DriveK
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DriveK Marketing Objectives Analysis: 

DriveK has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DriveK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DriveK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DriveK España  NOUVELLE GIULIA SUPER Opel Nuevo Corsa 
Ad Copy Text   ́: No esperes más: celebra la vuelta a la nueva normalidad con la promoción que tiene Ford re...   ̀ : ! ⭐ à partir de 389€/mois* ⭐ Avec apport de 4 900 € ⭐ LLD sur 37 mois et 30 ...   ́: €/*. Llévate tu Opel Corsa a un precio increíble, con 4 años de garantía y con el seg...
Link Description  N/A  Offre valable jusqu'au 30 juin.  Pide presupuesto gratis.
Website Link  fb.drivek.es  www.drivek.fr  fb.drivek.es
CTA    GET_OFFER  GET_QUOTE
Text Word Count 233  628  330
Like 40  10  27

DriveK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DriveK Top 1 ads got 40 likes. DriveK uses a sentence with the finishing touch title: “DriveK España”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DriveK shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DriveK should continue to optimize the ad content.

3.DriveK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-04-2020-06-18  2020-06-15-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://fb.drivek.es/adv-0306_537_fb1080/ford/fiesta/?monthly=1&utm_source=facebook&utm_medium=cpm&utm_campaign=FORD_OFFERS&utm_content=c&campaign_id=6201955616921&adset_id=6201956056121&ad_id=6201956171521&fbclid=IwAR3FipA1iCC8GOsG-00ojuFwgeXycAoIMKj_zXGA11yL91vbzvE1V05CMMg  https://www.drivek.fr/offres/   https://fb.drivek.es/adv-0306_585_fb1080/opel/corsa/?monthly=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DriveK are successful.

DriveK Creative Analysis: 

DriveK placed a Carousel ad in 2020-06-04-2020-06-18, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DriveK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Spain
Language  Spanish  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DriveK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DriveK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-15-2020-06-18  2020-06-03-2020-06-18
During  15 days  4 days 16 days 
Like  40  10  27
Share  3  1  3
Comment  2  1  5

Advertising effectiveness is a direct manifestation of advertising. DriveK ‘s Top 1 ad received 40 likes, 3 shares, 2 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DriveK, helping DriveK to grasp the ad data more clearly.