Top Ads on Dreamworld Australia

Dreamworld Australia Background Introduction:

Dreamworld is home to over 50 rides & attractions, as well as wildlife within 8 different worlds around the park. We're on Instagram, Twitter & Youtube!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dreamworld Australia has been advertising and marketing on Facebook for many years. And Dreamworld Australia has placed 53 of ads on the Facebook platform in the last month. In the past few years,Dreamworld Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dreamworld Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dreamworld Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dreamworld Australia.

BigSpy

1.Dreamworld Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dreamworld Australia  Dreamworld Australia  Dreamworld Australia
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dreamworld Australia Marketing Objectives Analysis: 

Dreamworld Australia has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dreamworld Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dreamworld Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Afterpay Available  13 months entry + more! Park After Dark: Neon Nights 
Ad Copy Text  The best day out is waiting for you at Australia‚Äôs Biggest Theme Park! Buy Now, Ride Now, Pay Late...  Enjoy NEW rides, NEW slides, NEW animals and BIG extras with Australia's BIGGEST Pass to Australia's...  Park After Dark: Neon Nights is back! Enjoy Dreamworld at night on Saturday 30 November! Glow on, bo...
Link Description  Shop now, pay later.  Afterpay available  Get glowing - Book now!
Website Link  shop.dreamworld.com.au  biggestpass.dreamworld.com.au  www.dreamworld.com.au
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 102  120  120
Like 33  213  160

Dreamworld Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dreamworld Australia Top 1 ads got 33 likes. Dreamworld Australia uses a sentence with the finishing touch title: “Afterpay Available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dreamworld Australia shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dreamworld Australia should continue to optimize the ad content.

3.Dreamworld Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-17-2020-02-17  2019-11-25-2019-12-09  2019-11-12-2019-11-28
Landing Page Link  https://shop.dreamworld.com.au/Tickets  http://biggestpass.dreamworld.com.au/?utm_medium=social&utm_source=facebook&utm_campaign=summer&utm_term=biggestpass-15a&utm_content=video-ad&fbclid=IwAR2RQAPC28Obv3zrfMFP_SRqCwjHIBmfo_PSsou1bPr9_Ahd3eBNCa443VM   https://www.dreamworld.com.au/whats-on/parkafterdark?utm_medium=paid&utm_source=social&utm_campaign=park-after-dark&utm_term=neon-nights-nov19&utm_content=video&fbclid=IwAR03kAkAqmQ2PWy0lFoRWvVkJcd5shj2ZYTUC5u6kJpgM92NsWR1j-tMLiY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dreamworld Australia are successful.

Dreamworld Australia Creative Analysis: 

Dreamworld Australia placed a Image ad in 2020-02-17-2020-02-17, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dreamworld Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dreamworld Australia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dreamworld Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-02-17  2019-11-25-2019-12-09  2019-11-12-2019-11-28
During  1 days  15 days 17 days 
Like  33  213  160
Share  4  40  32
Comment  7  58  99

Advertising effectiveness is a direct manifestation of advertising. Dreamworld Australia ‘s Top 1 ad received 33 likes, 4 shares, 7 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dreamworld Australia, helping Dreamworld Australia to grasp the ad data more clearly.