Top Ads on DreamCloud Sleep

DreamCloud Sleep Background Introduction:

WELCOME TO PLUSHLIFE™

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DreamCloud Sleep has been advertising and marketing on Facebook for many years. And DreamCloud Sleep has placed 48 of ads on the Facebook platform in the last month. In the past few years,DreamCloud Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DreamCloud Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DreamCloud Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DreamCloud Sleep.

BigSpy

1.DreamCloud Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DreamCloud Sleep  DreamCloud Sleep  DreamCloud Sleep
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DreamCloud Sleep Marketing Objectives Analysis: 

DreamCloud Sleep has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DreamCloud Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DreamCloud Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Don’t wait, this offer ends soon.  Bring Luxury Inside Your Bedroom Biggest Offer Ever! Up to $350 In Savings 
Ad Copy Text  Your dreamiest sleep starts now. Enjoy $200 off DreamCloud’s most-loved Luxury Hybrid mattress.  The DreamCloud Mattress gives your body the support it needs and the comfort it craves. Covered by...   ANNIVERSARY SALE $200 Off Mattress + 2 Free Pillows + Free Mattress Protector! Delivery On Time ...
Link Description  Free Shipping & Returns  Free Shipping & Returns  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 97  164  214
Like 191  715  12

DreamCloud Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DreamCloud Sleep Top 1 ads got 191 likes. DreamCloud Sleep uses a sentence with the finishing touch title: “Don’t wait, this offer ends soon.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DreamCloud Sleep shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DreamCloud Sleep should continue to optimize the ad content.

3.DreamCloud Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-16-2020-06-20  2019-12-09-2020-06-20  2020-06-16-2020-06-18
Landing Page Link  https://www.facebook.com/511207322584545/posts/929679547403985/  https://www.facebook.com/dreamcloudsleep/?_sref_=979323225772950&refid=7&_ft_=adid.23844866021800451:qid.6840586691659539235:mf_story_key.3056592769575148957:is_sponsored.1:ei.AI@AQJKXvig7i4V5eKJnDW03phkGGTbFE-FX4_q8AT8rWfsVKZUcofUInLsrKo4CsSTL8tOgQDk8SWwbeUdPU8wqb95:top_level_post_id.979323222439617:content_owner_id_new.511207322584545:call_to_action_type.LEARN_MORE:page_id.511207322584545:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592698201:filter.h_nor:tds_flgs.3:actrs.511207322584545:page_insights.%7B%22511207322584545%22:%7B%22page_id%22:511207322584545,%22page_id_type%22:%22page%22,%22actor_id%22:511207322584545,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1575909473,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B979323222439617%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511207322584545,%22page_id%22:511207322584545,%22post_id%22:979323222439617,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/dreamcloudsleep/?_sref_=1127120154326589&refid=28&_ft_=adid.23844895075180451%3Aqid.6839919223666604728%3Amf_story_key.-476542578413380441%3Ais_sponsored.1%3Aei.AI%40AQL8GuxeOxMbNPj7yonmNtCwaHs1CHOa38RBzLjmnkQ7V2rbqW5w5vJoX9Y4Etoupk4jGCj7VnjiUo28YfaV-R9t%3Atop_level_post_id.1127120160993255%3Acontent_owner_id_new.511207322584545%3Acall_to_action_type.LEARN_MORE%3Apage_id.511207322584545%3Asrc.22%3Astory_location.5%3Astory_attachment_style.rich_media_collection%3Aview_time.1592542467%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.511207322584545%3Apage_insights.%7B%22511207322584545%22%3A%7B%22page_id%22%3A511207322584545%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A511207322584545%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1592321928%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B1127120160993255%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A511207322584545%2C%22page_id%22%3A511207322584545%2C%22post_id%22%3A1127120160993255%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=%7E-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DreamCloud Sleep are successful.

DreamCloud Sleep Creative Analysis: 

DreamCloud Sleep placed a Image ad in 2019-10-16-2020-06-20, and got 191 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DreamCloud Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DreamCloud Sleep has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DreamCloud Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-16-2020-06-20  2019-12-09-2020-06-20  2020-06-16-2020-06-18
During  249 days  195 days 3 days 
Like  191  715  12
Share  30  158  1
Comment  19  162  7

Advertising effectiveness is a direct manifestation of advertising. DreamCloud Sleep ‘s Top 1 ad received 191 likes, 30 shares, 19 comments in just 249 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DreamCloud Sleep, helping DreamCloud Sleep to grasp the ad data more clearly.