Top Ads on Dram Bar

Dram Bar Background Introduction:

Dram - originating from Greek word “drachma”, is a term coined by the Scots for a glass of whisky. A liquid dram generally measures 35ml in UK, while our liberal wee dram is at 40ml!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dram Bar has been advertising and marketing on Facebook for many years. And Dram Bar has placed 3 of ads on the Facebook platform in the last month. In the past few years,Dram Bar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dram Bar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dram Bar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dram Bar.

BigSpy

1.Dram Bar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dram Bar  Dram Bar  Dram Bar
Page Categories  Whisky Bar  Whisky Bar  Whisky Bar
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dram Bar Marketing Objectives Analysis: 

Dram Bar has been operating in Whisky Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dram Bar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dram Bar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Bourbon Club  Poznań za pół ceny: -50% na wszystkie Whisky Dram Whisky Explorers Bar 
Ad Copy Text  We look forward to your presence at our very first exclusive Wild Turkey Bourbon Club event in Vietn...  Przez dwa dni obniżamy ceny oferty whisky o 50%. Zapisz się i nie przegap tego weekendu.  ⚔️ A MOŻE BY TAK MAŁA WIECZORNA DEKAPITACJA? GRA O TRON W DRAM BARZE: TYDZIEŃ #1 Fani Lan...
Link Description  เครื่องดื่ม  Drinks  Whisky Bar
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  MESSAGE_PAGE
Text Word Count 588  90  698
Like 9  2  30

Dram Bar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dram Bar Top 1 ads got 9 likes. Dram Bar uses a sentence with the finishing touch title: “The Bourbon Club”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dram Bar shared 588 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dram Bar should continue to optimize the ad content.

3.Dram Bar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-02  2019-04-20-2019-04-26  2019-04-18-2019-04-26
Landing Page Link  https://www.facebook.com/DramWhiskyBar/?_sref_=264115111606749&refid=28&_ft_=adid.6180874781203%3Aqid.6833857610855164789%3Amf_story_key.8559600086728884619%3Ais_sponsored.1%3Aei.AI%40AQJu0K5sP4gjpaaRNN57Sg0AfrRBfGzIUvvsSudqAmm7kZ9tGeDY-8NiTTkjKAEW9GxWYwZ3ENp1d5Si41rtLxCl%3Atop_level_post_id.264115104940083%3Acontent_owner_id_new.105230180828577%3Acall_to_action_type.EVENT_RSVP%3Apage_id.105230180828577%3Asrc.22%3Astory_location.5%3Astory_attachment_style.event%3Aview_time.1591131045%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.105230180828577%3Apage_insights.%7B%22105230180828577%22%3A%7B%22page_id%22%3A105230180828577%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A105230180828577%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1591069196%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B264115104940083%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A105230180828577%2C%22page_id%22%3A105230180828577%2C%22post_id%22%3A264115104940083%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/events/1143666692480158/   https://www.facebook.com/159014968035791/posts/377293822874570/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dram Bar are successful.

Dram Bar Creative Analysis: 

Dram Bar placed a Image ad in 2020-06-01-2020-06-02, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dram Bar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Poland  Poland
Language  Thai  Lithuanian  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dram Bar has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dram Bar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-02  2019-04-20-2019-04-26  2019-04-18-2019-04-26
During  2 days  7 days 9 days 
Like  9  2  30
Share  0  0  4
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Dram Bar ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dram Bar, helping Dram Bar to grasp the ad data more clearly.