Top Ads on Dr. Martens

Dr. Martens Background Introduction:

Snapchat: drmartens Instagram: @drmartensofficial Twitter: @drmartens Tumblr: drmartensofficial Blog: blog.drmartens.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dr. Martens has been advertising and marketing on Facebook for many years. And Dr. Martens has placed 186 of ads on the Facebook platform in the last month. In the past few years,Dr. Martens has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dr. Martens on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dr. Martens. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dr. Martens.

BigSpy

1.Dr. Martens Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dr. Martens  Dr. Martens  Dr. Martens
Page Categories  Retail Company  Brand  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dr. Martens Marketing Objectives Analysis: 

Dr. Martens has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dr. Martens best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dr. Martens Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dr. Martens  Dr. Martens Argentina Alexandria Danielle 
Ad Copy Text  Our Original Chelsea boot. The 2976 is one of our most-loved, ready-for-anything styles. Just pull-o...  DOCS TO STAND OUT IN Haste 12 cuotas sin interés. Exclusivo Online.  Get Docs to your door. We’re up and running, with free shipping over $50 and extended returns.
Link Description  N/A  N/A  N/A
Website Link  www.drmartens.com  www.drmartens.com  www.drmartens.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 109  69  96
Like 695  17  0

Dr. Martens Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dr. Martens Top 1 ads got 695 likes. Dr. Martens uses a sentence with the finishing touch title: “Dr. Martens”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dr. Martens shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dr. Martens should continue to optimize the ad content.

3.Dr. Martens Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-13-2020-06-18  2020-06-11-2020-06-17  2020-03-27-2020-06-17
Landing Page Link  https://www.drmartens.com/us/en/p/11853001?utm_source=facebook_instagram&utm_medium=retargeting&utm_campaign=Retargeting_US_WK46_TNT_Conversions_FirstParty_2976&utm_content=Carousel_2976&utm_term=WCA+-+Newsfeed+-+All+Visitors+-+25P+-+7CV&fbclid=IwAR3NoWi7_XyfYSxYlxE9PnpImpuaot--5Z_3qSv-G8lAfHhM9BvdKswt-sY  https://www.drmartens.com/ar/es_ar/?utm_source=RedesSocailes&utm_medium=Carrousel+-+Junio+-+Sitio+Nuevo&utm_campaign=DPA&utm_content=Fantina   https://www.drmartens.com/us/en/p/25115040?utm_source=facebook_instagram&utm_medium=retargeting&utm_campaign=Catalog+Sales+-+CPCS+-+Dynamic+Retargeting+-+5.8.19&utm_content=Carousel+-+Dynamic+Product+-+Slideshow&utm_term=WCA+-+Product+Viewers+-+All+-+Purchase+-+7C&fbclid=IwAR09YV_u4o8s4_sKOxWVDZ-r449DVvcPttnwuhVcwxhTOf2XTSsYBfYJx_o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dr. Martens are successful.

Dr. Martens Creative Analysis: 

Dr. Martens placed a Carousel ad in 2020-02-13-2020-06-18, and got 695 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dr. Martens Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Argentina  N/A
Language  German  German  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dr. Martens has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dr. Martens Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-06-18  2020-06-11-2020-06-17  2020-03-27-2020-06-17
During  127 days  7 days 83 days 
Like  695  17  0
Share  35  2  58
Comment  27  1  0

Advertising effectiveness is a direct manifestation of advertising. Dr. Martens ‘s Top 1 ad received 695 likes, 35 shares, 27 comments in just 127 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dr. Martens, helping Dr. Martens to grasp the ad data more clearly.