Top Ads on Dräger

Dräger Background Introduction:

This is the official Dräger Facebook page. Provider identification: http://t4.life/provideridentification Data Protection: http://t4.life/dataprotection

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dräger has been advertising and marketing on Facebook for many years. And Dräger has placed 65 of ads on the Facebook platform in the last month. In the past few years,Dräger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dräger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dräger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dräger.

BigSpy

1.Dräger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dräger  Dräger  Dräger
Page Categories  Medical Equipment Manufacturer  Medical Equipment Manufacturer  Medical Equipment Manufacturer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dräger Marketing Objectives Analysis: 

Dräger has been operating in Medical Equipment Manufacturer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dräger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dräger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Clinical strategies for COVID-19 patients  Limited seats available Timeline Photos 
Ad Copy Text  Join us tomorrow for the 2nd webinar of the 3-webinar series, to find out more about “Different ph...  Find out more about ""Clinical strategies for COVID-19 patients" from our guest speakers in the upco...  #WorldBloodDonorDay - this Sunday, June 14th! People need blood all the time - even during a pandemi...
Link Description  Limited seats available  Register now  #WorldBloodDonorDay - this Sunday, June 14th! People need blood all the time - even during a pandemic. Give blood and make the world a healthier place.
Website Link  www.draeger.com  www.draeger.com  www.facebook.com
CTA  SIGN_UP  SIGN_UP  
Text Word Count 192  182  151
Like 9  50  7635

Dräger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dräger Top 1 ads got 9 likes. Dräger uses a sentence with the finishing touch title: “Clinical strategies for COVID-19 patients”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dräger shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dräger should continue to optimize the ad content.

3.Dräger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-17  2020-06-09-2020-06-14  2020-06-11-2020-06-12
Landing Page Link  https://www.draeger.com/en_me/Hospital/Covid19-Webinar-Series?cid=fb-pd-dg-za-2020-06-17-covid-19-webinars-za&utm_source=facebook&utm_medium=cpc&utm_campaign=FB-%5BGEN_SouthAfrica%5D:(EN/FR)-Hospitals+-+Covid-19Webinars&fbclid=IwAR1U3Akvic7v_mQ3AzLY7ySDdQn4sd4SwenpK0PiS2n7QwAemejsqzctKFo  https://www.draeger.com/en_me/Hospital/Covid19-Webinar-Series?cid=fb-pd-dg-za-2020-06-10-covid-19-webinars-za   https://www.facebook.com/DraegerGlobal/?refid=28&_ft_=adid.6205867318471:qid.6837419144655732525:mf_story_key.8543691575463756397:is_sponsored.1:ei.AI@AQLbsNqPZuOQlH50RUhWmpkmn7xeYrDKQDyXedgdEdBXY3Wutn_UIECQmU6nDYrrsxXrSVgl5peGPC3vK7ONADbc:top_level_post_id.3709014649126516:content_owner_id_new.167311406630209:page_id.167311406630209:src.22:photo_id.3709014649126516:story_location.5:story_attachment_style.photo:view_time.1591960249:filter.h_nor:tds_flgs.3:actrs.167311406630209:page_insights.%7B%22167311406630209%22:%7B%22page_id%22:167311406630209,%22page_id_type%22:%22page%22,%22actor_id%22:167311406630209,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591938005,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3709014649126516%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:167311406630209,%22page_id%22:167311406630209,%22post_id%22:3709014649126516,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dräger are successful.

Dräger Creative Analysis: 

Dräger placed a Image ad in 2020-06-16-2020-06-17, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dräger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India
Language  Estonian  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dräger has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dräger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-09-2020-06-14  2020-06-11-2020-06-12
During  2 days  6 days 2 days 
Like  9  50  7635
Share  1  1  41
Comment  0  5  17

Advertising effectiveness is a direct manifestation of advertising. Dräger ‘s Top 1 ad received 9 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dräger, helping Dräger to grasp the ad data more clearly.