Top Ads on Downies
Downies Background Introduction:
A powerful force in numismatics for over 85 years, we offer the most comprehensive service available across the complete spectrum of numismatics – and across the entire globe. To know more click http://www.downies.com/about-us.aspx
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Downies has been advertising and marketing on Facebook for many years. And Downies has placed 41 of ads on the Facebook platform in the last month. In the past few years,Downies has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Downies on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Downies. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Downies.
1.Downies Top 3 Ads Basic Understanding
|Page Categories||Collectibles Store||Collectibles Store||Collectibles Store|
Downies Marketing Objectives Analysis:
Downies has been operating in Collectibles Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Downies best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Downies Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||N/A||Discover Downies’ range of Australian coins, gold coins, model cars and more! Founded in 1932, we’ve been helping collectors for over 80 years.|
|Text Word Count||0||0||0|
Downies Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Downies Top 1 ads got 314 likes. Downies uses a sentence with the finishing touch title: “Downies”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Downies shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Downies should continue to optimize the ad content.
3.Downies Top 3 Ads Creative Selection
|Landing Page Link||https://www.downies.com/captain-cook-gold-plated-enamel-penny-9-coin-collection?SAP_ID=D-20-0272&fbclid=IwAR1wHbGRKF1RdgGDi-PXq6irfT8begEGxLsSmFE0Acno4VnRtFO8YyiBRgw||https://www.downies.com/||https://www.downies.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Downies are successful.
Downies Creative Analysis:
Downies placed a Carousel ad in 2020-02-23-2020-06-06, and got 314 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Downies Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Downies has the best conversion in Australia, and can advertise more in Australia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Downies Top 3 Ads Performance Display
|During||105 days||65 days||50 days|
Advertising effectiveness is a direct manifestation of advertising. Downies ‘s Top 1 ad received 314 likes, 28 shares, 29 comments in just 105 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Downies, helping Downies to grasp the ad data more clearly.