Top Ads on Dow Gardens

Dow Gardens Background Introduction:

A Garden for All Seasons - Open All Year -

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dow Gardens has been advertising and marketing on Facebook for many years. And Dow Gardens has placed 3 of ads on the Facebook platform in the last month. In the past few years,Dow Gardens has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dow Gardens on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dow Gardens. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dow Gardens.

BigSpy

1.Dow Gardens Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dow Gardens  Dow Gardens  Dow Gardens
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dow Gardens Marketing Objectives Analysis: 

Dow Gardens has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dow Gardens best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dow Gardens Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fridays at the Pines: The Art of Albert Bierstadt  Breakfast with the Birds Dow Gardens 
Ad Copy Text  Join Dow Gardens Historian Samantha Engel for a discussion of American landscape artist Albert Biers...  Join us for a sunrise walk through Dow Gardens as we observe birds on their migration north for the ...  Come grow with us! Apply now to become a Dow Gardens horticulturist. We are looking for someone who...
Link Description  Art  234 people interested  Come grow with us! Apply now to become a Dow Gardens horticulturist. We are looking for someone who will bring a high level of horticultural knowledge, professional gardening talent, and design aesthetic to create a quality experience. Learn more here: https://www.dowgardens.org/careers
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  
Text Word Count 930  318  289
Like 1  41  127

Dow Gardens Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dow Gardens Top 1 ads got 1 likes. Dow Gardens uses a sentence with the finishing touch title: “Fridays at the Pines: The Art of Albert Bierstadt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dow Gardens shared 930 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dow Gardens should continue to optimize the ad content.

3.Dow Gardens Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-24-2019-04-26  2019-04-22-2019-04-25  2019-04-09-2019-04-10
Landing Page Link  https://www.facebook.com/events/419597598816718/  https://www.facebook.com/20866347769/posts/10157123803917770/   https://www.facebook.com/dowgardens/photos/a.59747852769/10157092921697770/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dow Gardens are successful.

Dow Gardens Creative Analysis: 

Dow Gardens placed a Image ad in 2019-04-24-2019-04-26, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dow Gardens Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dow Gardens has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dow Gardens Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-24-2019-04-26  2019-04-22-2019-04-25  2019-04-09-2019-04-10
During  3 days  4 days 2 days 
Like  1  41  127
Share  0  0  112
Comment  1  2  11

Advertising effectiveness is a direct manifestation of advertising. Dow Gardens ‘s Top 1 ad received 1 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dow Gardens, helping Dow Gardens to grasp the ad data more clearly.