Top Ads on Dove

Dove Background Introduction:

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dove has been advertising and marketing on Facebook for many years. And Dove has placed 1828 of ads on the Facebook platform in the last month. In the past few years,Dove has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dove on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dove. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dove.

BigSpy

1.Dove Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dove  Dove  Dove
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dove Marketing Objectives Analysis: 

Dove has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dove best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dove Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dove Nourishing Secrets  Get Dove now on Lazada! Dove Kenya 
Ad Copy Text  Discover beauty rituals inspired by nature with Dove Nourishing. Relax and rejuvenate with our Rela...  We wash hands more than 7 times a day. All the washing can leave our hands dry. Use Dove Caring Hand...  Dove Celebrates all Dads, whose Strength comes from their ability to Care. Happy Father's Day!
Link Description  Connecting people with products they love.  N/A  Dove Celebrates all Dads, whose Strength comes from their ability to Care. Happy Father's Day!
Website Link  unilever3.demdex.net  c.lazada.com.ph  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  
Text Word Count 223  198  94
Like 1365  1541  4286

Dove Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dove Top 1 ads got 1365 likes. Dove uses a sentence with the finishing touch title: “Dove Nourishing Secrets”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dove shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dove should continue to optimize the ad content.

3.Dove Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-11-26-2020-06-20  2020-06-09-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  https://brands-ph.shortlyst.com/dove/5704?utm_source=facebook  https://c.lazada.com.ph/t/c.Xgxe?intent=false&fallback=true&url=https://www.lazada.com.ph/products/dove-beauty-cream-hand-wash-250ml-i305176066-s566042357.html?spm%3Da2o4l.searchlist.list.25.5cba1de3mzrV7q%26search%3D1   https://www.facebook.com/DoveEastAfrica/photos/p.156040039404329/156040039404329/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dove are successful.

Dove Creative Analysis: 

Dove placed a Image ad in 2019-11-26-2020-06-20, and got 1365 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dove Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dove has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dove Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-26-2020-06-20  2020-06-09-2020-06-20  2020-06-19-2020-06-20
During  208 days  12 days 2 days 
Like  1365  1541  4286
Share  11  13  78
Comment  12  2  110

Advertising effectiveness is a direct manifestation of advertising. Dove ‘s Top 1 ad received 1365 likes, 11 shares, 12 comments in just 208 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dove, helping Dove to grasp the ad data more clearly.