Top Ads on Dove

Dove Background Introduction:

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dove has been advertising and marketing on Facebook for many years. And Dove has placed 1828 of ads on the Facebook platform in the last month. In the past few years,Dove has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dove on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dove. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dove.

BigSpy

1.Dove Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dove  Dove  Dove
Page Categories  Health/Beauty  Other  Cosmetic Dentist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Dove Marketing Objectives Analysis: 

Dove has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dove best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dove Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Dove eddigi legnagyobb terméktesztje  $150 Special for Exam and Extraction! $75 Exámen, Radiografías, y Limpieza 
Ad Copy Text  A nők 91%-a* Dove izzadásgátlóra váltana. Hallgasd meg véleményüket és tudd meg miért!  no setting  no setting
Link Description  N/A  Valid for 90 days. Valid for patients 21 years and older. Full retail value $497. Terms & conditions may apply. No cash value; may not be combined with previous offers or promotions. Only redeemable on Tuesdays, must make appointment prior.  Válido por 90 días. Limitado a uno por paciente, sin seguro dental. Incluye examen y radiografías por $75. Valor de $150. Sin valor monetario. Válido para pacientes nuevos mayores de 21 años. Restricciones aplican.
Website Link  unilever.demdex.net  mydovefamilydentistry.com  mydovefamilydentistry.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 96  0  0
Like 232  0  0

Dove Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dove Top 1 ads got 232 likes. Dove uses a sentence with the finishing touch title: “A Dove eddigi legnagyobb terméktesztje”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dove shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dove should continue to optimize the ad content.

3.Dove Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-21  2020-03-10-2020-06-21  2020-03-10-2020-06-21
Landing Page Link  https://www.dove.com/hu/stories/campaigns/dove-biggest-ever-trial.html?utm_medium=display&utm_source=Facebook_Instagram&utm_campaign=L-5-Deodorants_Valentina-Dove_CN000905_Mar2020&utm_content=Video_Consideration_Social_Video__FB_Dove_Consideration_Broad  https://mydovefamilydentistry.com/   https://mydovefamilydentistry.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dove are successful.

Dove Creative Analysis: 

Dove placed a Video ad in 2020-06-18-2020-06-21, and got 232 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dove Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hungary  United States  United States
Language  Hungarian  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dove has the best conversion in Hungary, and can advertise more in Hungary in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dove Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-21  2020-03-10-2020-06-21  2020-03-10-2020-06-21
During  4 days  104 days 104 days 
Like  232  0  0
Share  10  0  0
Comment  14  0  0

Advertising effectiveness is a direct manifestation of advertising. Dove ‘s Top 1 ad received 232 likes, 10 shares, 14 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dove, helping Dove to grasp the ad data more clearly.