Top Ads on Dove Men+Care

Dove Men+Care Background Introduction:

New Dove Men+Care Fortifying Shampoo Range - boosted with caffeine to help strengthen your hair keeping it healthy and resilient.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dove Men+Care has been advertising and marketing on Facebook for many years. And Dove Men+Care has placed 93 of ads on the Facebook platform in the last month. In the past few years,Dove Men+Care has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dove Men+Care on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dove Men+Care. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dove Men+Care.

BigSpy

1.Dove Men+Care Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dove Men+Care  Dove Men+Care  Dove Men+Care
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dove Men+Care Marketing Objectives Analysis: 

Dove Men+Care has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dove Men+Care best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dove Men+Care Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  To the Greatest Dads of All Time  ¿Qué hace a papá único? ¡Feliz día del Padre! 
Ad Copy Text  Thank you for taking care of your home courts and keeping the team together. To all the dads who rai...  En este día del padre distinto compartí tu vídeo y mostranos qué hace a papá único! Usá el #P...  Sabemos que en este tiempo en casa has descubierto muchas formas de cuidarlos y, en todas ellas, lo ...
Link Description  Happy Father's Day!  Compartí tu video  N/A
Website Link  unilever3.demdex.net  youtu.be  www.facebook.com
CTA  LEARN_MORE  WATCH_MORE  
Text Word Count 157  126  182
Like 823  772  209

Dove Men+Care Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dove Men+Care Top 1 ads got 823 likes. Dove Men+Care uses a sentence with the finishing touch title: “To the Greatest Dads of All Time”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dove Men+Care shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dove Men+Care should continue to optimize the ad content.

3.Dove Men+Care Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-20  2020-06-19-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://brands-ph.shortlyst.com/dove/4402?utm_source=facebook_instagram&utm_campaign=Yuri-Hair-Dove_CN001762_CH1201_BH0953_PH&utm_content=video_video_Awareness  https://www.youtube.com/watch?v=Iiy9kEHLPMA&feature=youtu.be   https://www.facebook.com/dovemencarepe/videos/2671451383180646/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dove Men+Care are successful.

Dove Men+Care Creative Analysis: 

Dove Men+Care placed a Video ad in 2020-06-18-2020-06-20, and got 823 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dove Men+Care Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Peru
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dove Men+Care has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dove Men+Care Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-19-2020-06-20  2020-06-18-2020-06-20
During  3 days  2 days 3 days 
Like  823  772  209
Share  30  215  68
Comment  8  18  3

Advertising effectiveness is a direct manifestation of advertising. Dove Men+Care ‘s Top 1 ad received 823 likes, 30 shares, 8 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dove Men+Care, helping Dove Men+Care to grasp the ad data more clearly.