Top Ads on Douglas Latvia

Douglas Latvia Background Introduction:

Douglas – Eiropas lielākais un prestižākais parfimērijas un kosmētikas mazumtirgotājs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Douglas Latvia has been advertising and marketing on Facebook for many years. And Douglas Latvia has placed 64 of ads on the Facebook platform in the last month. In the past few years,Douglas Latvia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Douglas Latvia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Douglas Latvia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Douglas Latvia.

BigSpy

1.Douglas Latvia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Douglas Latvia  Douglas Latvia  Douglas Latvia
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Douglas Latvia Marketing Objectives Analysis: 

Douglas Latvia has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Douglas Latvia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Douglas Latvia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Halloween  N/A N/A 
Ad Copy Text  Jūties skaista ik dienu! Plašākais matu, sejas un ķermeņa kopšanas produktu, kā arī dekorat...  Lielisks piedāvājums! Tikai 4 dienas 20% atlaide visam Estée Lauder sortimentam! Pērc izsmalci...  Jūties skaista ik dienu! Plašākais matu, sejas un ķermeņa kopšanas produktu, kā arī dekorat...
Link Description  N/A  N/A  N/A
Website Link  www.douglas.lv  www.douglas.lv  www.douglas.lv
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 220  405  220
Like 0  0  0

Douglas Latvia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Douglas Latvia Top 1 ads got 0 likes. Douglas Latvia uses a sentence with the finishing touch title: “Halloween”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Douglas Latvia shared 220 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Douglas Latvia should continue to optimize the ad content.

3.Douglas Latvia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-26-2020-06-14  2020-06-10-2020-06-13  2020-05-11-2020-06-12
Landing Page Link  https://www.douglas.lv/lv/katalogs/the-ordinary-100-l-ascorbic-acid-powder/?utm_source=facebook&utm_medium=ads&utm_campaign=%7BLF%7D+DRM&utm_content=drm+c-s+42oxknvs+%7BLF%7D&fbclid=IwAR03IKr9r-q5ajAFSybSfgujzQsW9O4BqRJuowfyFs388n6paPGURrcT_ow  https://www.douglas.lv/lv/est-e-lauder/?utm_source=facebook&utm_medium=ads&utm_campaign=%7BMF%7D+Catalog+Estee+Lauder%7C+ATC&utm_content=+Estee+Lauder+42vf8eq4+%7BMF%7D   https://www.douglas.lv/?utm_source=facebook&utm_medium=ads&utm_campaign=%7BMF%7D+Catalog+Prospecting+%7C+PUR&utm_content=catalogue+422v2vmy+%7BMF%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Douglas Latvia are successful.

Douglas Latvia Creative Analysis: 

Douglas Latvia placed a Carousel ad in 2020-04-26-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Douglas Latvia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Latvia  Latvia
Language  English  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Douglas Latvia has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Douglas Latvia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-14  2020-06-10-2020-06-13  2020-05-11-2020-06-12
During  50 days  4 days 33 days 
Like  0  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Douglas Latvia ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Douglas Latvia, helping Douglas Latvia to grasp the ad data more clearly.