Top Ads on Dorothy Perkins

Dorothy Perkins Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dorothy Perkins has been advertising and marketing on Facebook for many years. And Dorothy Perkins has placed 67 of ads on the Facebook platform in the last month. In the past few years,Dorothy Perkins has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dorothy Perkins on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dorothy Perkins. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dorothy Perkins.


1.Dorothy Perkins Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dorothy Perkins  Dorothy Perkins  Dorothy Perkins
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dorothy Perkins Marketing Objectives Analysis: 

Dorothy Perkins has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dorothy Perkins best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dorothy Perkins Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brighten up your day  N/A Dreaming of dresses... 
Ad Copy Text  We've got up to 40% OFF selected lines. New outfits to make you smile✨  Need a wardrobe refresh? Shop the new collection at Dorothy Perkins.  Get the mood-boosting benefits of a really great dress
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 72  68  55
Like 92  0  117

Dorothy Perkins Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dorothy Perkins Top 1 ads got 92 likes. Dorothy Perkins uses a sentence with the finishing touch title: “Brighten up your day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dorothy Perkins shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dorothy Perkins should continue to optimize the ad content.

3.Dorothy Perkins Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-12-2020-06-16  2020-05-11-2020-05-26  2020-05-19-2020-05-25
Landing Page Link;249049997;y?

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dorothy Perkins are successful.

Dorothy Perkins Creative Analysis: 

Dorothy Perkins placed a Video ad in 2020-06-12-2020-06-16, and got 92 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dorothy Perkins Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dorothy Perkins has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dorothy Perkins Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-16  2020-05-11-2020-05-26  2020-05-19-2020-05-25
During  5 days  16 days 7 days 
Like  92  0  117
Share  6  0  7
Comment  3  0  2

Advertising effectiveness is a direct manifestation of advertising. Dorothy Perkins ‘s Top 1 ad received 92 likes, 6 shares, 3 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dorothy Perkins, helping Dorothy Perkins to grasp the ad data more clearly.