Top Ads on DoorDash

DoorDash Background Introduction:

Delicious at your door. Your favorite restaurants come to you. Community guidelines: https://drd.sh/24Xq7j/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DoorDash has been advertising and marketing on Facebook for many years. And DoorDash has placed 1087 of ads on the Facebook platform in the last month. In the past few years,DoorDash has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DoorDash on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DoorDash. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DoorDash.

BigSpy

1.DoorDash Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DoorDash  DoorDash  DoorDash
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DoorDash Marketing Objectives Analysis: 

DoorDash has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DoorDash best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DoorDash Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign up now and earn up to $18 per hour  Big B's Chicken and Burgers House of Clarendon 
Ad Copy Text  Be your own boss Work when you want, wherever you want and earn up to $18/hr  no setting  Support your local restaurants by having your orders delivered or available for pickup.
Link Description  Deliver with DoorDash, a great way to earn extra money for the things important to you.  N/A  N/A
Website Link  www.doordash.com  www.doordash.com  www.doordash.com
CTA  SIGN_UP  ORDER_NOW  ORDER_NOW
Text Word Count 79  0  87
Like 431  1  0

DoorDash Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DoorDash Top 1 ads got 431 likes. DoorDash uses a sentence with the finishing touch title: “Sign up now and earn up to $18 per hour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DoorDash shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DoorDash should continue to optimize the ad content.

3.DoorDash Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-04-19-2020-06-19  2020-06-10-2020-06-19  2020-05-19-2020-06-19
Landing Page Link  https://www.doordash.com/dasher/signup?utm_source=fb_social_dasher&utm_medium=paid_social&utm_campaign=dx_ca_ps_ps_fb_acq_1757xx__%2B_leads-dx-web-broad_saint-john-nb_1757&utm_content=dd_dasher_1080x1350_vertical_video_web_red_m_nodollars_dollarperhour_nv_explainer_dd001-2-c&utm_term=fb_Facebook_Mobile_Feed_23844376439570024_23844833584870024&fbclid=IwAR3Tmaapd9vLVK_Sk2t04ulooqjQ6dxoDdbTdlArzfdrd8isL0IffjO9lWU  https://www.doordash.com/store/metro-petroleum-blacktown-826747/?utm_source=Facebook&utm_medium=Paid_Social&utm_campaign=Cx_AU_PS_PS_FB_ACQ_CAUXXX_6155946705900_+&utm_adgroup_id=6155946713700&utm_creative_id=6155946714500&utm_kepler=DOOR_ACQ_xxxxxxx_COAUS_FB_SO_WTCP_WebDynamic_SCALE_00_0000_XXX_XX_XX_XX_XX_Broadxxxxxxxx_X_XXXX_COAUS_X_X_X_XX_FBIN_OA_DYNC_D6_EN_JP_NFCARDY&utm_content=DYNC   https://www.doordash.com/store/Pok-Bowl-Station-982912/?utm_source=Facebook&utm_medium=Paid_Social&utm_campaign=Cx_US_PS_PS_FB_ACQ_CUSXXX_6133207234700_+&utm_adgroup_id=6160436534700&utm_creative_id=6160436535300&utm_kepler=DOOR_ACQ_xxxxxxx_COUSA_FB_SO_WTCP_Dynxxxxxxx_SCALE_00_0000_XXX_XX_XX_XX_XX_BroadLocalxxx_X_XXXX_COUSA_X_X_X_XX_FBIN_OA_OLTB_CS_EN_JP_NFCARDY&utm_content=OLTB

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DoorDash are successful.

DoorDash Creative Analysis: 

DoorDash placed a Video ad in 2020-04-19-2020-06-19, and got 431 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DoorDash Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,South Africa,Ukraine  Australia,New Zealand,Laos...  United States,Canada,Indonesia...
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DoorDash has the best conversion in United States,South Africa,Ukraine, and can advertise more in United States,South Africa,Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DoorDash Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-06-19  2020-06-10-2020-06-19  2020-05-19-2020-06-19
During  62 days  10 days 32 days 
Like  431  1  0
Share  79  11  840
Comment  74  0  0

Advertising effectiveness is a direct manifestation of advertising. DoorDash ‘s Top 1 ad received 431 likes, 79 shares, 74 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DoorDash, helping DoorDash to grasp the ad data more clearly.