Top Ads on Dompet Dhuafa

Dompet Dhuafa Background Introduction:

Dompet Dhuafa (DD) adalah organisasi non-profit yang berkhidmat mengangkat harkat sosial kemanusiaan kaum dhuafa dengan dana ZISWAF.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dompet Dhuafa has been advertising and marketing on Facebook for many years. And Dompet Dhuafa has placed 79 of ads on the Facebook platform in the last month. In the past few years,Dompet Dhuafa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dompet Dhuafa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dompet Dhuafa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dompet Dhuafa.


1.Dompet Dhuafa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dompet Dhuafa  Dompet Dhuafa  Dompet Dhuafa
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dompet Dhuafa Marketing Objectives Analysis: 

Dompet Dhuafa has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dompet Dhuafa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dompet Dhuafa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sudah Gajian? Zakatnya Ditunaikan  Pesantren Muallaf Demi Ramadhan Bersama Anak Satu-Satunya, Bu Dewi Bertahan 
Ad Copy Text  //Zakat Dahulu, Yang Lain Kemudian// Jangan Takut Berzakat. Bersihkan Hartamu Sekarang  Ada ratusan Muallaf di sekitar kita, raih kesempatan mendapatkan ratusan kali lipat doa dari mereka....  -
Link Description  Bersihkan Hartamu dengan Zakat  Bantu kami agar Istiqomah  Ayo bantu biaya pengobatan pasien dhuafa!
Website Link
Text Word Count 87  150  1359
Like 167  5085  40

Dompet Dhuafa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dompet Dhuafa Top 1 ads got 167 likes. Dompet Dhuafa uses a sentence with the finishing touch title: “Sudah Gajian? Zakatnya Ditunaikan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dompet Dhuafa shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dompet Dhuafa should continue to optimize the ad content.

3.Dompet Dhuafa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-26-2020-06-16  2019-11-28-2020-06-12  2020-04-28-2020-05-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dompet Dhuafa are successful.

Dompet Dhuafa Creative Analysis: 

Dompet Dhuafa placed a Image ad in 2020-04-26-2020-06-16, and got 167 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dompet Dhuafa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Indonesia  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dompet Dhuafa has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dompet Dhuafa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-16  2019-11-28-2020-06-12  2020-04-28-2020-05-22
During  52 days  198 days 25 days 
Like  167  5085  40
Share  5  254  6
Comment  2  39  6

Advertising effectiveness is a direct manifestation of advertising. Dompet Dhuafa ‘s Top 1 ad received 167 likes, 5 shares, 2 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dompet Dhuafa, helping Dompet Dhuafa to grasp the ad data more clearly.