Top Ads on Domino's Pizza

Domino's Pizza Background Introduction:

Domino's Pizza Indonesia is the Pizza Delivery Experts that offers you Delivery in 30 minutes, Guaranteed! Check details menu and promo or Order your Pizza at www.dominos.co.id or 1500366

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Domino's Pizza has been advertising and marketing on Facebook for many years. And Domino's Pizza has placed 2876 of ads on the Facebook platform in the last month. In the past few years,Domino's Pizza has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Domino's Pizza on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Domino's Pizza. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Domino's Pizza.

BigSpy

1.Domino's Pizza Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Domino's Pizza  Domino's Pizza  Domino's Pizza
Page Categories  Pizza Place  Pizza Place  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Domino's Pizza Marketing Objectives Analysis: 

Domino's Pizza has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Domino's Pizza best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Domino's Pizza Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Domino's Pizza  Domino's Pizza Order Online Now. 
Ad Copy Text  Let us take care of dinner tonight Get two or more medium-2 topping pizzas for just $5.99 each. Ord...  Let us take care of dinner tonight Get two or more medium-2 topping pizzas for just $5.99 each. Ord...  3 Medium Pizzas + Cinna Stix + 1.125L Pepsi Just @ 35,000 LL.
Link Description  Let us take care of dinner tonight Get two or more medium-2 topping pizzas for just $5.99 each. Order now at Dominos.com.  Let us take care of dinner tonight Get two or more medium-2 topping pizzas for just $5.99 each. Order now at Dominos.com.  N/A
Website Link  www.facebook.com  www.facebook.com  www.dominos.com.lb
CTA      SHOP_NOW
Text Word Count 122  122  61
Like 3202  2856  1116

Domino's Pizza Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Domino's Pizza Top 1 ads got 3202 likes. Domino's Pizza uses a sentence with the finishing touch title: “Domino's Pizza”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Domino's Pizza shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Domino's Pizza should continue to optimize the ad content.

3.Domino's Pizza Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-09-2020-06-19  2020-06-02-2020-06-19
Landing Page Link  https://www.facebook.com/Dominos/?refid=28&_ft_=adid.6197321381267:qid.6839435585067280833:mf_story_key.-5200873589264991701:is_sponsored.1:ei.AI@AQLleb3XkziWauRfYTw09Z_rojRWcTYwK1JnoyL1KOtztl5WfE3Dh-hrbk9WYBVTHuFkpDmE2mzBTTjVzVMyv1T2:top_level_post_id.10151392349174957:content_owner_id_new.6657899956:page_id.6657899956:src.22:photo_id.10151392349174957:story_location.5:story_attachment_style.photo:view_time.1592430052:filter.h_nor:tds_flgs.3:actrs.6657899956:page_insights.%7B%226657899956%22:%7B%22page_id%22:6657899956,%22page_id_type%22:%22page%22,%22actor_id%22:6657899956,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591715777,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10151392349174957%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:6657899956,%22page_id%22:6657899956,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/Dominos/?refid=28&_ft_=adid.6196117299667:qid.6838305545078311273:mf_story_key.2822628937708039233:is_sponsored.1:ei.AI@AQIoe8WhpwgRoUJg2esI7rmt6TIKtpIHaS01u6ub5KGvyfT6F0TWgLCAq46FTkXB6nl8MhtyFSoMxYVo8g0qobEB:top_level_post_id.10151392343609957:content_owner_id_new.6657899956:page_id.6657899956:src.22:photo_id.10151392343609957:story_location.5:story_attachment_style.photo:view_time.1592166755:filter.h_nor:tds_flgs.3:actrs.6657899956:page_insights.%7B%226657899956%22:%7B%22page_id%22:6657899956,%22page_id_type%22:%22page%22,%22actor_id%22:6657899956,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591714957,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10151392343609957%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:6657899956,%22page_id%22:6657899956,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.dominos.com.lb/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Domino's Pizza are successful.

Domino's Pizza Creative Analysis: 

Domino's Pizza placed a Image ad in 2020-06-09-2020-06-19, and got 3202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Domino's Pizza Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey,United States,Venezuela...  United States,Bolivia,Philippines...  Lebanon
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Domino's Pizza has the best conversion in Turkey,United States,Venezuela..., and can advertise more in Turkey,United States,Venezuela... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Domino's Pizza Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-09-2020-06-19  2020-06-02-2020-06-19
During  11 days  11 days 18 days 
Like  3202  2856  1116
Share  190  112  34
Comment  154  120  228

Advertising effectiveness is a direct manifestation of advertising. Domino's Pizza ‘s Top 1 ad received 3202 likes, 190 shares, 154 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Domino's Pizza, helping Domino's Pizza to grasp the ad data more clearly.