Top Ads on Domino's Pizza Nederland

Domino's Pizza Nederland Background Introduction:

Domino’s Pizza Nederland is het grootste pizza bezorg en afhaal bedrijf in Nederland. Bestel de lekkerste verse handgemaakte pizza's op Dominos.nl.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Domino's Pizza Nederland has been advertising and marketing on Facebook for many years. And Domino's Pizza Nederland has placed 115 of ads on the Facebook platform in the last month. In the past few years,Domino's Pizza Nederland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Domino's Pizza Nederland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Domino's Pizza Nederland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Domino's Pizza Nederland.

BigSpy

1.Domino's Pizza Nederland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Domino's Pizza Nederland  Domino's Pizza Nederland  Domino's Pizza Nederland
Page Categories  Pizza Place  Pizza Place  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Domino's Pizza Nederland Marketing Objectives Analysis: 

Domino's Pizza Nederland has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Domino's Pizza Nederland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Domino's Pizza Nederland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wij bezorgen contactloos  Wij bezorgen contactloos Op alle formaten, goedkoopste pizza gratis 
Ad Copy Text  Trek in pizza? Laat nu een heerlijke pizza thuisbezorgen. Bestel op: www.dominos.nl  Trek in pizza? Laat nu een heerlijke pizza thuisbezorgen. Bestel op: www.dominos.nl   Het is weer actieweek bij Domino's. Nu de 2e pizza gratis bij afhalen!
Link Description  De veiligheid van ons voedsel, van onze medewerkers en klanten, staat op nummer 1  De veiligheid van ons voedsel, van onze medewerkers en klanten, staat op nummer 1  2 t/m 10 juni is het actieweek bij Domino's.
Website Link  www.dominos.nl  www.dominos.nl  www.dominos.nl
CTA  SEE_MENU  SEE_MENU  SEE_MENU
Text Word Count 84  84  71
Like 313  156  40

Domino's Pizza Nederland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Domino's Pizza Nederland Top 1 ads got 313 likes. Domino's Pizza Nederland uses a sentence with the finishing touch title: “Wij bezorgen contactloos ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Domino's Pizza Nederland shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Domino's Pizza Nederland should continue to optimize the ad content.

3.Domino's Pizza Nederland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-19-2020-06-16  2020-04-19-2020-06-11  2020-05-28-2020-06-09
Landing Page Link  https://www.dominos.nl/?utm_source=facebook&utm_medium=cpc&utm_campaign=ugc&utm_content=v2&fbclid=IwAR1TjEix2CsONNp3MFmMyBGeWzSyaKtz6tiSEoTUkkC1OYNcsp6iWBID_fo  https://www.dominos.nl/?utm_source=facebook&utm_medium=cpc&utm_campaign=ugc&utm_content=v3&fbclid=IwAR1O5APiUM7pelGFolDFFCsB6ZtjOceOK4-nzHmilWC6j_BwxX5x88drBHo   https://www.dominos.nl/actieweek?utm_source=facebook&utm_medium=cpc&utm_campaign=ugc&utm_content=v2&fbclid=IwAR3Kmz3stSuGCwsYaeK4QlZjNxXQaorGQys6KCJKDAeonETodRzEL68nAQw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Domino's Pizza Nederland are successful.

Domino's Pizza Nederland Creative Analysis: 

Domino's Pizza Nederland placed a Image ad in 2020-04-19-2020-06-16, and got 313 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Domino's Pizza Nederland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  N/A  Poland
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Domino's Pizza Nederland has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Domino's Pizza Nederland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-06-16  2020-04-19-2020-06-11  2020-05-28-2020-06-09
During  59 days  54 days 13 days 
Like  313  156  40
Share  13  3  4
Comment  56  15  10

Advertising effectiveness is a direct manifestation of advertising. Domino's Pizza Nederland ‘s Top 1 ad received 313 likes, 13 shares, 56 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Domino's Pizza Nederland, helping Domino's Pizza Nederland to grasp the ad data more clearly.