Top Ads on Domino's Pizza Malaysia

Domino's Pizza Malaysia Background Introduction:

Facebook Page of Domino's Pizza Malaysia. Simply order hot & wow pizzas online at www.dominos.com.my © Dommal Food Services Sdn Bhd (419060-A)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Domino's Pizza Malaysia has been advertising and marketing on Facebook for many years. And Domino's Pizza Malaysia has placed 144 of ads on the Facebook platform in the last month. In the past few years,Domino's Pizza Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Domino's Pizza Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Domino's Pizza Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Domino's Pizza Malaysia.

BigSpy

1.Domino's Pizza Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Domino's Pizza Malaysia  Domino's Pizza Malaysia  Domino's Pizza Malaysia
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Domino's Pizza Malaysia Marketing Objectives Analysis: 

Domino's Pizza Malaysia has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Domino's Pizza Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Domino's Pizza Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Redeem Your Free Pizza  Satisfy Your Cravings Now Free Tropicana Twister* 
Ad Copy Text  Download the Domino's app to redeem a FREE regular pizza for you to enjoy!  It's Happy Hour (12pm - 5pm)! Get 50% off Mozzerella / Cheddar Stix when you purchase our Buy 1 Free...  Enjoy Free Tropicana Twister When You Get Our Buy 1 Free 2 Pizza Deal With Pandu Ambil Today!
Link Description  N/A  Available from 12PM - 5PM  Convenience At Your Fingertips
Website Link  play.google.com  www.dominos.com.my  www.dominos.com.my
CTA  LEARN_MORE  LEARN_MORE  SEE_MENU
Text Word Count 74  103  93
Like 29  357  6

Domino's Pizza Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Domino's Pizza Malaysia Top 1 ads got 29 likes. Domino's Pizza Malaysia uses a sentence with the finishing touch title: “Redeem Your Free Pizza”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Domino's Pizza Malaysia shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Domino's Pizza Malaysia should continue to optimize the ad content.

3.Domino's Pizza Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-12-2020-06-18  2020-06-10-2020-06-16  2020-06-05-2020-06-10
Landing Page Link  https://play.google.com/store/apps/details?id=com.dominos.my&fbclid=IwAR0s9hr7K_4kgDtzyyQbOvxvTW3kARnj0nTGvHC_kYhTRoPe_OMz97pvr1s  https://www.dominos.com.my/?utm_source=fb&utm_medium=wconv&utm_campaign=HappyHour&utm_term=HappyHourNewPurchase&utm_content=HappyHour%7CI%7Cfb%7Cwconv%7CBachelor%7CPeninsular%7Ceng%7Cgif%7C1x1%7CHappyHourNewPurchase%7C   https://www.dominos.com.my/?utm_source=fb&utm_medium=wconv&utm_campaign=PanduAmbil&utm_term=PanduAmbildcPurchaseNEW&utm_content=PanduAmbil%7CI%7Cfb%7Cwconv%7COnlineShoppers%7CMalaysia%7Ceng%7Cimg%7C16x9%7CPanduAmbildcPurchaseNEW%7CHomepage&fbclid=IwAR1pTec1Mfmn1ECFNEsnN5d1fGcMkkKei-4mXtKFgxhFVHYCpipGXVP13V4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Domino's Pizza Malaysia are successful.

Domino's Pizza Malaysia Creative Analysis: 

Domino's Pizza Malaysia placed a Image ad in 2020-05-12-2020-06-18, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Domino's Pizza Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  N/A
Language  Dutch  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Domino's Pizza Malaysia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Domino's Pizza Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-06-10-2020-06-16  2020-06-05-2020-06-10
During  38 days  7 days 6 days 
Like  29  357  6
Share  15  72  1
Comment  0  59  0

Advertising effectiveness is a direct manifestation of advertising. Domino's Pizza Malaysia ‘s Top 1 ad received 29 likes, 15 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Domino's Pizza Malaysia, helping Domino's Pizza Malaysia to grasp the ad data more clearly.