Top Ads on Domino's Deutschland

Domino's Deutschland Background Introduction:

Domino's ist der Weltmarktführer im Pizza-Lieferservice

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Domino's Deutschland has been advertising and marketing on Facebook for many years. And Domino's Deutschland has placed 54 of ads on the Facebook platform in the last month. In the past few years,Domino's Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Domino's Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Domino's Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Domino's Deutschland.


1.Domino's Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Domino's Deutschland  Domino's Deutschland  Domino's Deutschland
Page Categories  Pizza Place  Pizza Place  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Domino's Deutschland Marketing Objectives Analysis: 

Domino's Deutschland has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Domino's Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Domino's Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jetzt sicher Pizza bestellen mit kontaktloser Lieferung!  Jetzt sicher Pizza bestellen mit kontaktloser Lieferung! Jetzt sicher Pizza bestellen mit kontaktloser Lieferung! 
Ad Copy Text  Wir sind auch in schwierigen Zeiten weiterhin für dich da! 100% Hygienische Zubereitung & Kontaktlo...  Wir sind auch in schwierigen Zeiten weiterhin für dich da! 100% Hygienische Zubereitung & Kontaktlo...  Domino's Pizza in München ist weiterhin für dich da und bringt dir leckere Pizza und mehr - sicher...
Link Description  Domino's Pizza - Bestelle beim Nr. 1 Pizza-Lieferdienst in Deutschland!  Domino's Pizza - Bestelle beim Nr. 1 Pizza-Lieferdienst in Deutschland!  
Website Link
Text Word Count 113  113  128
Like 88  57  30

Domino's Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Domino's Deutschland Top 1 ads got 88 likes. Domino's Deutschland uses a sentence with the finishing touch title: “Jetzt sicher Pizza bestellen mit kontaktloser Lieferung!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Domino's Deutschland shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Domino's Deutschland should continue to optimize the ad content.

3.Domino's Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-08-2020-04-12  2020-04-07-2020-04-12  2020-03-29-2020-03-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Domino's Deutschland are successful.

Domino's Deutschland Creative Analysis: 

Domino's Deutschland placed a Video ad in 2020-04-08-2020-04-12, and got 88 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Domino's Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  N/A  Germany
Language  German  German  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Domino's Deutschland has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Domino's Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-04-12  2020-04-07-2020-04-12  2020-03-29-2020-03-29
During  5 days  6 days 1 days 
Like  88  57  30
Share  7  7  3
Comment  33  26  3

Advertising effectiveness is a direct manifestation of advertising. Domino's Deutschland ‘s Top 1 ad received 88 likes, 7 shares, 33 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Domino's Deutschland, helping Domino's Deutschland to grasp the ad data more clearly.