Top Ads on Dollar Shave Club

Dollar Shave Club Background Introduction:

Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks. Twitter Support: @AskDSC

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dollar Shave Club has been advertising and marketing on Facebook for many years. And Dollar Shave Club has placed 435 of ads on the Facebook platform in the last month. In the past few years,Dollar Shave Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dollar Shave Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dollar Shave Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dollar Shave Club.

BigSpy

1.Dollar Shave Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dollar Shave Club  Dollar Shave Club  Dollar Shave Club
Page Categories  Health/Beauty  Health/Beauty  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dollar Shave Club Marketing Objectives Analysis: 

Dollar Shave Club has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dollar Shave Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dollar Shave Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get it for $5  Get it for $5 Try a Starter Set for only £5. Free P&P. 
Ad Copy Text  We’ll ship you a box with everything you need for a perfect shave. Water not included. Check out o...  Psssst* You might hate shaving because you’re using an old, busted razor. Get this new hotness for...  Sick of your old razor? Try our Starter Set for only £5. Try the Club http://dlrshv.es/jrBFUT
Link Description  N/A  Everything you need in the bathroom – from razor blades to grooming products – automatically delivered to your door. It doesn’t get any simpler than that.  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  dlrshv.es
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 216  202  95
Like 300  206  2

Dollar Shave Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dollar Shave Club Top 1 ads got 300 likes. Dollar Shave Club uses a sentence with the finishing touch title: “Get it for $5”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dollar Shave Club shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dollar Shave Club should continue to optimize the ad content.

3.Dollar Shave Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-17-2020-06-17
Landing Page Link  https://www.dollarshaveclub.com/join/ultimate-shave-razor?utm_medium=snp&utm_source=face&utm_campaign=campaign=dr_ever&utm_term=pr&utm_content=vid  https://www.dollarshaveclub.com/join/ultimate-shave-razor?utm_medium=snp&utm_source=face&utm_campaign=campaign=dr_ever&utm_term=pr&utm_content=vid   https://uk.dollarshaveclub.com/join/build-your-starter-set?utm_medium=snp&utm_source=face&utm_campaign=dr_ever_ts&utm_term=pr&utm_content=vid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dollar Shave Club are successful.

Dollar Shave Club Creative Analysis: 

Dollar Shave Club placed a Video ad in 2020-06-03-2020-06-18, and got 300 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dollar Shave Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom
Language  Danish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dollar Shave Club has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dollar Shave Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-17-2020-06-17
During  16 days  16 days 1 days 
Like  300  206  2
Share  48  17  2
Comment  85  14  0

Advertising effectiveness is a direct manifestation of advertising. Dollar Shave Club ‘s Top 1 ad received 300 likes, 48 shares, 85 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dollar Shave Club, helping Dollar Shave Club to grasp the ad data more clearly.