Top Ads on Dollar Shave Club Australia

Dollar Shave Club Australia Background Introduction:

Quality razor blades delivered to your door for a few bucks a month.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dollar Shave Club Australia has been advertising and marketing on Facebook for many years. And Dollar Shave Club Australia has placed 60 of ads on the Facebook platform in the last month. In the past few years,Dollar Shave Club Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dollar Shave Club Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dollar Shave Club Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dollar Shave Club Australia.

BigSpy

1.Dollar Shave Club Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dollar Shave Club Australia  Dollar Shave Club Australia  Dollar Shave Club Australia
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dollar Shave Club Australia Marketing Objectives Analysis: 

Dollar Shave Club Australia has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dollar Shave Club Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dollar Shave Club Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hurry to claim $15 offer now  Hurry to claim $15 offer now Try a Starter Set for only $15. Free shipping. 
Ad Copy Text  Running low on razors? Get this $15 Starter Set delivered straight to your door. Try it today http...  Running low on razors? Get this $15 Starter Set delivered straight to your door. Try it today http...  Sick of your old razor? Try our Starter Set for only $15. Try the Club ???? http://dlrshv.es/kiWEiH
Link Description  N/A  N/A  N/A
Website Link  dlrshv.es  dlrshv.es  dlrshv.es
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 119  119  99
Like 93  296  167

Dollar Shave Club Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dollar Shave Club Australia Top 1 ads got 93 likes. Dollar Shave Club Australia uses a sentence with the finishing touch title: “Hurry to claim $15 offer now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dollar Shave Club Australia shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dollar Shave Club Australia should continue to optimize the ad content.

3.Dollar Shave Club Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-17-2020-05-29  2020-04-17-2020-05-24  2020-03-22-2020-05-22
Landing Page Link  https://au.dollarshaveclub.com/join/shave-set/?utm_medium=snp&utm_source=face&utm_campaign=dr_ever_ts&utm_term=pr&utm_content=vid  http://dlrshv.es/856zPQ   https://au.dollarshaveclub.com/join/build-your-starter-set?utm_medium=snp&utm_source=face&utm_campaign=dr_ever_ts&utm_term=pr&utm_content=vid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dollar Shave Club Australia are successful.

Dollar Shave Club Australia Creative Analysis: 

Dollar Shave Club Australia placed a Video ad in 2020-04-17-2020-05-29, and got 93 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dollar Shave Club Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dollar Shave Club Australia has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dollar Shave Club Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-05-29  2020-04-17-2020-05-24  2020-03-22-2020-05-22
During  43 days  38 days 62 days 
Like  93  296  167
Share  18  43  18
Comment  22  212  143

Advertising effectiveness is a direct manifestation of advertising. Dollar Shave Club Australia ‘s Top 1 ad received 93 likes, 18 shares, 22 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dollar Shave Club Australia, helping Dollar Shave Club Australia to grasp the ad data more clearly.