Top Ads on Dolce & Gabbana

Dolce & Gabbana Background Introduction:

Dolce&Gabbana official pages: http://store.dolcegabbana.com http://www.dolcegabbana.com http://www.instagram.com/dolcegabbana

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dolce & Gabbana has been advertising and marketing on Facebook for many years. And Dolce & Gabbana has placed 212 of ads on the Facebook platform in the last month. In the past few years,Dolce & Gabbana has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dolce & Gabbana on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dolce & Gabbana. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dolce & Gabbana.

BigSpy

1.Dolce & Gabbana Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dolce & Gabbana  Dolce & Gabbana  Dolce & Gabbana
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Dolce & Gabbana Marketing Objectives Analysis: 

Dolce & Gabbana has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dolce & Gabbana best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dolce & Gabbana Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dolce Shine Eau de Parfum for Women  Dolce&Gabbana Collection En savoir plus 
Ad Copy Text  全新Dolce閃耀花園淡香精加入了Dolce系列,為歡樂愉悅的花果香調家族增添了...  Don’t miss the most wanted pieces from the latest #DolceGabbana collection.  Célébrez la fête des pères avec K de Dolce&Gabbana, le parfum qui représente l'essence d'un hom...
Link Description  Discover Dolce Shine Eau De Parfum by Dolce&Gabbana, the new fruity floral and irresistibly fresh fragrance. Enter the official website Dolcegabbana.com  N/A  N/A
Website Link  www.dolcegabbanabeauty.com  www.facebook.com  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 229  77  167
Like 131  36  1723

Dolce & Gabbana Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dolce & Gabbana Top 1 ads got 131 likes. Dolce & Gabbana uses a sentence with the finishing touch title: “Dolce Shine Eau de Parfum for Women”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dolce & Gabbana shared 229 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dolce & Gabbana should continue to optimize the ad content.

3.Dolce & Gabbana Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-19-2020-06-18  2020-06-11-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.dolcegabbanabeauty.com/zh-tw/perfumes/women/dolce-shine-eau-de-parfum/  https://www.facebook.com/DolceGabbana/?_sref_=10151528021699977&refid=28&_ft_=adid.6198201210583:qid.6839915886601962877:mf_story_key.-6364409367402190235:is_sponsored.1:ei.AI@AQJZx5CsZvbb1CPJ-2i2E_McV_Hcg9KVZPHYUP1bn88V9utZZqKLgxv2qdtWHkDiagLUl6T34sd_4Iilq2YEkoGg:top_level_post_id.10151528021704977:content_owner_id_new.26696569976:call_to_action_type.LEARN_MORE:page_id.26696569976:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592542017:filter.h_nor:tds_flgs.3:actrs.26696569976:page_insights.%7B%2226696569976%22:%7B%22page_id%22:26696569976,%22page_id_type%22:%22page%22,%22actor_id%22:26696569976,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591969843,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10151528021704977%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:26696569976,%22page_id%22:26696569976,%22post_id%22:10151528021704977,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.sephora.fr/p/k-by-dolceetgabbana---eau-de-toilette-P3821171.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dolce & Gabbana are successful.

Dolce & Gabbana Creative Analysis: 

Dolce & Gabbana placed a Image ad in 2020-05-19-2020-06-18, and got 131 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dolce & Gabbana Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  France,Italy
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dolce & Gabbana has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dolce & Gabbana Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-18  2020-06-11-2020-06-18  2020-06-10-2020-06-18
During  31 days  8 days 9 days 
Like  131  36  1723
Share  5  6  144
Comment  0  6  76

Advertising effectiveness is a direct manifestation of advertising. Dolce & Gabbana ‘s Top 1 ad received 131 likes, 5 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dolce & Gabbana, helping Dolce & Gabbana to grasp the ad data more clearly.