Top Ads on Dogs and the City

Dogs and the City Background Introduction:

One of the first pet boutiques established in Manila, Dogs and the City celebrates the unique relationship between pets and the people who love them.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dogs and the City has been advertising and marketing on Facebook for many years. And Dogs and the City has placed 21 of ads on the Facebook platform in the last month. In the past few years,Dogs and the City has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dogs and the City on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dogs and the City. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dogs and the City.

BigSpy

1.Dogs and the City Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dogs and the City  Dogs and the City  Dogs and the City
Page Categories  Pet Groomer  Dog Trainer  Dog Trainer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dogs and the City Marketing Objectives Analysis: 

Dogs and the City has been operating in Pet Groomer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dogs and the City best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dogs and the City Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dogs and the City  Dogs And The City Dogs And The City 
Ad Copy Text  Hi, Pawrents! We are back on Lazada for your much needed pet supplies. Shop online now! LazMall: h...  no setting  "Open day" sabato 16 dicembre, potete provare gratuitamente tutte le nostre attività: rally obedien...
Link Description  Hi, Pawrents! We are back on Lazada for your much needed pet supplies. Shop online now! LazMall: https://www.lazada.com.ph/shop/dogs-and-the-city/ #DogsAndTheCity #PawmilyComesFirst  N/A  "Open day" sabato 16 dicembre, potete provare gratuitamente tutte le nostre attività: rally obedience, agility dog, tricks, educazione di base, socializzazione, oppure semplicemente visitare il nostro centro cinofilo con il vostro cane
Website Link  www.lazada.com.ph  www.facebook.com  www.facebook.com
CTA  SHOP_NOW    
Text Word Count 184  0  239
Like 112  84  32

Dogs and the City Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dogs and the City Top 1 ads got 112 likes. Dogs and the City uses a sentence with the finishing touch title: “Dogs and the City”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dogs and the City shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dogs and the City should continue to optimize the ad content.

3.Dogs and the City Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-12-2020-05-01  2019-04-02-2019-04-26  2017-11-29-2019-04-26
Landing Page Link  https://www.lazada.com.ph/shop/dogs-and-the-city/  https://www.facebook.com/161995430509584/posts/2754586011250500/   https://www.facebook.com/161995430509584/posts/1896837923691984/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dogs and the City are successful.

Dogs and the City Creative Analysis: 

Dogs and the City placed a Image ad in 2020-04-12-2020-05-01, and got 112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dogs and the City Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Italy  Italy
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dogs and the City has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dogs and the City Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-12-2020-05-01  2019-04-02-2019-04-26  2017-11-29-2019-04-26
During  20 days  25 days 514 days 
Like  112  84  32
Share  19  27  4
Comment  8  4  0

Advertising effectiveness is a direct manifestation of advertising. Dogs and the City ‘s Top 1 ad received 112 likes, 19 shares, 8 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dogs and the City, helping Dogs and the City to grasp the ad data more clearly.