Top Ads on Dodge

Dodge Background Introduction:

Welcome to the official Dodge Facebook page. Visit us at www.dodge.com Standard operating hours: Mon – Fri 7:30 AM to 6:00 PM EST.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dodge has been advertising and marketing on Facebook for many years. And Dodge has placed 3910 of ads on the Facebook platform in the last month. In the past few years,Dodge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dodge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dodge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dodge.

BigSpy

1.Dodge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dodge  Dodge  Dodge
Page Categories  Car Dealership  Other  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  shopify

Dodge Marketing Objectives Analysis: 

Dodge has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dodge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dodge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  At-Home Services  Drive Electric Autos N/A 
Ad Copy Text  Buy Online, service your vehicle, or complete an at-home test drive all from the comfort of your own...  Shop Canada’s Largest Inventory of New & Used Electric Vehicles. 10 Brands – One Site.  no setting
Link Description  Buy Online, Service, & At-Home Test Drives  N/A  N/A
Website Link  www.billluke.com  www.driveelectricautos.com  www.parkersgear.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 106  90  0
Like 35  1  0

Dodge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dodge Top 1 ads got 35 likes. Dodge uses a sentence with the finishing touch title: “At-Home Services”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dodge shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dodge should continue to optimize the ad content.

3.Dodge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-09-2020-06-20  2020-06-19-2020-06-20  2020-05-10-2020-06-20
Landing Page Link  https://www.billluke.com/athomeservices/  https://www.driveelectricautos.com/?fbclid=IwAR0WYvovzK9IaX9HsRjTkmRlgsTbvqG97-XxIn91dJW3RtIIzGC7u4IBE2c   https://www.parkersgear.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dodge are successful.

Dodge Creative Analysis: 

Dodge placed a Video ad in 2020-06-09-2020-06-20, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dodge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia,Philippines,Morocco...  N/A  Canada
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dodge has the best conversion in Colombia,Philippines,Morocco..., and can advertise more in Colombia,Philippines,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dodge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-19-2020-06-20  2020-05-10-2020-06-20
During  12 days  2 days 42 days 
Like  35  1  0
Share  4  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Dodge ‘s Top 1 ad received 35 likes, 4 shares, 5 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dodge, helping Dodge to grasp the ad data more clearly.