Top Ads on Doctolib Deutschland

Doctolib Deutschland Background Introduction:

Doctolib macht das Leben für Patienten und Ärzte einfacher.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Doctolib Deutschland has been advertising and marketing on Facebook for many years. And Doctolib Deutschland has placed 72 of ads on the Facebook platform in the last month. In the past few years,Doctolib Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Doctolib Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Doctolib Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Doctolib Deutschland.

BigSpy

1.Doctolib Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Doctolib Deutschland  Doctolib Deutschland  Doctolib Deutschland
Page Categories  Health & Wellness Website  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Doctolib Deutschland Marketing Objectives Analysis: 

Doctolib Deutschland has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Doctolib Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Doctolib Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Video-Sprechstunde für Psychologen/Psychiater!  Sprechstunde aufrecht erhalten trotz/nach COVID-19 Kostenlos: Videosprechstunde für Ärzte 
Ad Copy Text  Bieten Sie Ihren Patienten Video-Sprechstunden. Kostenlos mit DOCTOLIB während der Covid-19-Pandemi...  Wichtige Verhaltensregeln & Hygiene-Maßnahmen vorab an Patienten senden? COVID-19-Symptome abfragen...  Bereits 30.000 Ärzte und Behandler bieten Videosprechstunden über Doctolib an! ✅ Einfache Einric...
Link Description  Termin-Software für Ärzte & Behandler  N/A  Termin-Software für Ärzte & Behandler
Website Link  info.doctolib.de  info.doctolib.de  info.doctolib.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 260  195  242
Like 30  5  18

Doctolib Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Doctolib Deutschland Top 1 ads got 30 likes. Doctolib Deutschland uses a sentence with the finishing touch title: “Video-Sprechstunde für Psychologen/Psychiater!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Doctolib Deutschland shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Doctolib Deutschland should continue to optimize the ad content.

3.Doctolib Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-06-17  2020-05-26-2020-06-13  2020-04-27-2020-06-08
Landing Page Link  https://info.doctolib.de/?src=page&ref=adv_FB_NU_DE_LE_B2B-Arzte_DE-LF001a  https://info.doctolib.de/?src=page&ref=adv_FB_NU_DE_LE_B2B-Arzte_DE-LF001a   https://info.doctolib.de/?src=page&ref=adv_FB_NU_DE_LE_B2B-Arzte_DE-LF001a

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Doctolib Deutschland are successful.

Doctolib Deutschland Creative Analysis: 

Doctolib Deutschland placed a Image ad in 2020-04-21-2020-06-17, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Doctolib Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Doctolib Deutschland has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Doctolib Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-17  2020-05-26-2020-06-13  2020-04-27-2020-06-08
During  58 days  19 days 43 days 
Like  30  5  18
Share  6  0  5
Comment  3  1  1

Advertising effectiveness is a direct manifestation of advertising. Doctolib Deutschland ‘s Top 1 ad received 30 likes, 6 shares, 3 comments in just 58 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Doctolib Deutschland, helping Doctolib Deutschland to grasp the ad data more clearly.