Top Ads on Dobbies

Dobbies Background Introduction:

Welcome to the official Dobbies page. We love all things gardening and much more! Account managed Mon-Fri, 9am-5pm.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dobbies has been advertising and marketing on Facebook for many years. And Dobbies has placed 26 of ads on the Facebook platform in the last month. In the past few years,Dobbies has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dobbies on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dobbies. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dobbies.

BigSpy

1.Dobbies Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dobbies  Dobbies  Dobbies
Page Categories  Garden Center  Garden Center  Garden Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dobbies Marketing Objectives Analysis: 

Dobbies has been operating in Garden Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dobbies best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dobbies Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop safely at Dobbies  Shop Early Spring Colour Loads to see and explore 
Ad Copy Text  Following updated guidance from the UK Government, our stores in England will open on Wednesday 13th...  Take more home this spring with great value offers and expert in-store advice  Take more home this spring with great value offers and in-store expert advice.
Link Description  Social distancing measures in place  Beautiful bedding plants  Family fun-times
Website Link  www.dobbies.com  www.dobbies.com  www.dobbies.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 288  77  78
Like 307  4  7

Dobbies Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dobbies Top 1 ads got 307 likes. Dobbies uses a sentence with the finishing touch title: “Shop safely at Dobbies”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dobbies shared 288 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dobbies should continue to optimize the ad content.

3.Dobbies Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-05-12-2020-06-02  2019-04-21-2019-04-25  2019-04-21-2019-04-25
Landing Page Link  https://www.dobbies.com/locate-store?utm_source=Facebook_ads&utm_medium=Facebook_ads&utm_campaign=English-stores-A-H-reopening  https://www.dobbies.com/content/spr19agliv.html?utm_source=facebook&utm_medium=social&utm_campaign=spring19ag&utm_term=livingston&utm_content=2404agc   https://www.dobbies.com/content/spr19fflis.html?utm_source=facebook&utm_medium=social&utm_campaign=spring19ff&utm_term=lisburn&utm_content=2404c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dobbies are successful.

Dobbies Creative Analysis: 

Dobbies placed a Video ad in 2020-05-12-2020-06-02, and got 307 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dobbies Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dobbies has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dobbies Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-02  2019-04-21-2019-04-25  2019-04-21-2019-04-25
During  22 days  5 days 5 days 
Like  307  4  7
Share  57  0  0
Comment  50  0  0

Advertising effectiveness is a direct manifestation of advertising. Dobbies ‘s Top 1 ad received 307 likes, 57 shares, 50 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dobbies, helping Dobbies to grasp the ad data more clearly.