Top Ads on Doček

Doček Background Introduction:

Dve proslave. Dva datuma. Novi Sad slavi uz poznate domaće i svetske zvezde na više od 40 lokacija, uz mnoštvo zanimljivih muzičkih programa, kroz raznovr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Doček has been advertising and marketing on Facebook for many years. And Doček has placed 48 of ads on the Facebook platform in the last month. In the past few years,Doček has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Doček on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Doček. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Doček.

BigSpy

1.Doček Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Doček  Doček  Doček
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Doček Marketing Objectives Analysis: 

Doček has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Doček best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Doček Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Elemental u Kožari SNP-a  Bon...TON | Kinga Glik Doček 
Ad Copy Text  Kožara, deo bivše fabrike za preradu kože, industrijsko nasleđe Novog Sada danas je u službi ku...  Koncert jedne od najboljih poljskih basistkinja Kinge Glik bio je deo ovogodišnjeg Дočeka, a za e...  Дoček 7528. u Novom Sadu označio je početak odbrojavanja do momenta kada će grad zvanično pone...
Link Description  N/A  Novi Sad je proglašen Evropskom prestoncom kulture za 2021. godinu. Zahvaljujući tome se neumorno razvijaju kulturni i kreativni potencijali grada. Kao jedan...  Дoček 7528. u Novom Sadu označio je početak odbrojavanja do momenta kada će grad zvanično poneti titulu Evropske prestonice kulture, do čega je ostalo tačno 365 dana! Više o Дočeku na bit.ly/docek-365
Website Link  www.facebook.com  www.youtube.com  www.facebook.com
CTA      
Text Word Count 402  335  212
Like 351  52  250

Doček Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Doček Top 1 ads got 351 likes. Doček uses a sentence with the finishing touch title: “Elemental u Kožari SNP-a”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Doček shared 402 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Doček should continue to optimize the ad content.

3.Doček Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-21-2020-02-25  2020-02-23-2020-02-23  2020-01-14-2020-01-15
Landing Page Link  https://www.facebook.com/docek.novisad/videos/723833584691058/  https://www.youtube.com/watch?v=qFIJQJ1hYoc   https://www.facebook.com/docek.novisad/?refid=7&_ft_=adid.23844209668600507:qid.6782264484106471273:mf_story_key.-3609944774774061192:is_sponsored.1:ei.AI@AQIRmwNvPYIFFJM9ts4AAM8UHTZOwDhkdDpGphOthfQ1OhJvQtaNBKP1w9QkW-FF7xyDSZuM7rdrzY6scOaCWSWe:top_level_post_id.589020875266969:content_owner_id_new.330486601120399:page_id.330486601120399:src.22:photo_id.589019545267102:story_location.5:story_attachment_style.photo:view_time.1579119004:filter.h_nor:actrs.330486601120399:page_insights.%7B%22330486601120399%22:%7B%22page_id%22:330486601120399,%22actor_id%22:330486601120399,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579084856,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B589020875266969%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:330486601120399,%22page_id%22:330486601120399,%22post_id%22:589020875266969,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Doček are successful.

Doček Creative Analysis: 

Doček placed a Video ad in 2020-02-21-2020-02-25, and got 351 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Doček Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Indonesian  Croatian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Doček has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Doček Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-02-25  2020-02-23-2020-02-23  2020-01-14-2020-01-15
During  5 days  1 days 2 days 
Like  351  52  250
Share  8  4  2
Comment  2  3  0

Advertising effectiveness is a direct manifestation of advertising. Doček ‘s Top 1 ad received 351 likes, 8 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Doček, helping Doček to grasp the ad data more clearly.