Top Ads on Dixon University Center

Dixon University Center Background Introduction:

This center is the premier hub for higher education, and the state-of-the-art facilities make it a perfect setting for meetings and seminars.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dixon University Center has been advertising and marketing on Facebook for many years. And Dixon University Center has placed 4 of ads on the Facebook platform in the last month. In the past few years,Dixon University Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dixon University Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dixon University Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dixon University Center.

BigSpy

1.Dixon University Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dixon University Center  Dixon University Center  Dixon University Center
Page Categories  Geographical Place  Geographical Place  Geographical Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dixon University Center Marketing Objectives Analysis: 

Dixon University Center has been operating in Geographical Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dixon University Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dixon University Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jenna Davis  Dixon University Center Steven Obert, Graduate, Business Administration, B.S. 
Ad Copy Text  Jenna Davis, nursing student at @iupedu chose DUC for the convenience and flexibility to work full-t...  Passionate about helping others? A career in health, human or environmental services may be for you....  Steven Obert, graduate of Elizabethtown College’s Business Administration program at Dixon Univers...
Link Description  N/A  Passionate about helping others? A career in health, human or environmental services may be for you. Find undergraduate and graduate degree programs that allow you to make a positive impact on the world around you here: https://bit.ly/2EnX5uT  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 118  242  230
Like 3  0  6

Dixon University Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dixon University Center Top 1 ads got 3 likes. Dixon University Center uses a sentence with the finishing touch title: “Jenna Davis”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dixon University Center shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dixon University Center should continue to optimize the ad content.

3.Dixon University Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-04-17-2019-04-22  2019-04-15-2019-04-17  2019-04-08-2019-04-12
Landing Page Link  https://www.facebook.com/132687666936920/posts/1001863056686039/  https://www.facebook.com/132687666936920/posts/1001861973352814/   https://www.facebook.com/DixonUniversityCenter/videos/2338655586457957/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dixon University Center are successful.

Dixon University Center Creative Analysis: 

Dixon University Center placed a Video ad in 2019-04-17-2019-04-22, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dixon University Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Swedish  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dixon University Center has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dixon University Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-22  2019-04-15-2019-04-17  2019-04-08-2019-04-12
During  6 days  3 days 5 days 
Like  3  0  6
Share  1  1  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Dixon University Center ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dixon University Center, helping Dixon University Center to grasp the ad data more clearly.