Top Ads on DiversityInc

DiversityInc Background Introduction:

DiversityInc is the leading source of information on diversity management, and provides news stories from a diverse (colorful) perspective.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DiversityInc has been advertising and marketing on Facebook for many years. And DiversityInc has placed 113 of ads on the Facebook platform in the last month. In the past few years,DiversityInc has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DiversityInc on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DiversityInc. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DiversityInc.


1.DiversityInc Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DiversityInc  DiversityInc  DiversityInc
Page Categories  Politician  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

DiversityInc Marketing Objectives Analysis: 

DiversityInc has been operating in Politician for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DiversityInc best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DiversityInc Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Harvard Study: Black People Get Longer Sentences From Republican-Appointed Federal Judges  Lawyer Unleashes Racist and Violent Tirade on NYC Subway: Video Michelle Obama to Black male college students: "Why is your status questioned versus anyone else's?" 
Ad Copy Text  no setting  no setting  no setting
Link Description  A judge's political affiliation is the "source of the persistent and large racial and gender disparities in the criminal justice system," according to Harvard Law professors.  A woman's racist and violent tirade on a New York City subway was captured on several cellphone videos. One of the videos was posted on Facebook and went viral with more than 8 million views. She's been identified as Anna Lushchinskaya, an attorney based in Brooklyn.  She said people questioned whether Barack could be president and if she could be a First Lady. "Practice knowing who you are and just doing the work day by day... That's the proof to the naysayers."
Website Link
Text Word Count 0  0  0
Like 0  0  0

DiversityInc Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DiversityInc Top 1 ads got 0 likes. DiversityInc uses a sentence with the finishing touch title: “Harvard Study: Black People Get Longer Sentences From Republican-Appointed Federal Judges”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DiversityInc shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DiversityInc should continue to optimize the ad content.

3.DiversityInc Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-07-27-2020-05-17  2018-12-16-2020-05-10  2018-12-14-2020-05-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DiversityInc are successful.

DiversityInc Creative Analysis: 

DiversityInc placed a Image ad in 2018-07-27-2020-05-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DiversityInc Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DiversityInc has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DiversityInc Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-07-27-2020-05-17  2018-12-16-2020-05-10  2018-12-14-2020-05-10
During  661 days  512 days 514 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. DiversityInc ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 661 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DiversityInc, helping DiversityInc to grasp the ad data more clearly.