Top Ads on District Council 37, AFSCME

District Council 37, AFSCME Background Introduction:

OFFICIAL DC 37 PAGE. DC 37 is New York City's largest public employee union, represents 125,000 members and 50,000 retirees. Our members help make New York run by working in over 1,000 titles – everything from Accountants to Zookeepers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

District Council 37, AFSCME has been advertising and marketing on Facebook for many years. And District Council 37, AFSCME has placed 48 of ads on the Facebook platform in the last month. In the past few years,District Council 37, AFSCME has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for District Council 37, AFSCME on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for District Council 37, AFSCME. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from District Council 37, AFSCME.

BigSpy

1.District Council 37, AFSCME Top 3 Ads Basic Understanding

   top1  top2  top3
Name  District Council 37, AFSCME  District Council 37, AFSCME  District Council 37, AFSCME
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

District Council 37, AFSCME Marketing Objectives Analysis: 

District Council 37, AFSCME has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. District Council 37, AFSCME best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.District Council 37, AFSCME Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  State of the Union: DC 37 On The Radio  UNION STRONG, UNION PROUD: Labor Day Parade 2019 State of the Union: DC 37 On The Radio 
Ad Copy Text  no setting  no setting  no setting
Link Description  DC 37 Radio Shows: Listen to WNYE 91.5 FM, Program Schedule  By MIKE LEE Thousands of union members and supporters marched up Fifth Avenue Sept. 7 to show the world that they are working together to build worker power in New York York City. Throughout the da…  DC 37 Radio Shows: Listen to WNYE 91.5 FM, Program Schedule
Website Link  www.dc37.net  dc37blog.wordpress.com  www.dc37.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

District Council 37, AFSCME Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. District Council 37, AFSCME Top 1 ads got 0 likes. District Council 37, AFSCME uses a sentence with the finishing touch title: “State of the Union: DC 37 On The Radio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. District Council 37, AFSCME shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. District Council 37, AFSCME should continue to optimize the ad content.

3.District Council 37, AFSCME Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-13-2020-05-14  2019-09-11-2020-05-14  2019-08-29-2020-05-14
Landing Page Link  http://www.dc37.net/news/radioshows/radioshows  https://dc37blog.wordpress.com/2019/09/09/union-strong-union-proud-labor-day-parade-2019/   http://www.dc37.net/news/radioshows/radioshows

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by District Council 37, AFSCME are successful.

District Council 37, AFSCME Creative Analysis: 

District Council 37, AFSCME placed a Image ad in 2019-08-13-2020-05-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.District Council 37, AFSCME Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

District Council 37, AFSCME has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.District Council 37, AFSCME Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-13-2020-05-14  2019-09-11-2020-05-14  2019-08-29-2020-05-14
During  276 days  247 days 260 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. District Council 37, AFSCME ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 276 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for District Council 37, AFSCME, helping District Council 37, AFSCME to grasp the ad data more clearly.