Top Ads on Disneyland Paris

Disneyland Paris Background Introduction:

Page officielle de Disneyland® Paris

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Disneyland Paris has been advertising and marketing on Facebook for many years. And Disneyland Paris has placed 133 of ads on the Facebook platform in the last month. In the past few years,Disneyland Paris has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Disneyland Paris on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Disneyland Paris. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Disneyland Paris.

BigSpy

1.Disneyland Paris Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Disneyland Paris  Disneyland Paris  Disneyland Paris
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Disneyland Paris Marketing Objectives Analysis: 

Disneyland Paris has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Disneyland Paris best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Disneyland Paris Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #DisneyPlus  Electroland 2020 Légendes de la Force – Une Célébration Star Wars. 
Ad Copy Text  C’est le grand jour, Disney+ est arrivé ! Découvrez votre nouveau service de streaming dès aujo...  Venez vibrer au son des DJ incontournables du moment les 3, 4 et 5 juillet 2020 dans le Parc Walt Di...  Il n'y a pas 1, ni 2, ni 3 mais bien 4 spectacles légendaires pour voir la Force en action à Disne...
Link Description  N/A    N/A
Website Link  disneyplus.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 110  115  209
Like 3613  58  496

Disneyland Paris Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Disneyland Paris Top 1 ads got 3613 likes. Disneyland Paris uses a sentence with the finishing touch title: “#DisneyPlus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Disneyland Paris shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Disneyland Paris should continue to optimize the ad content.

3.Disneyland Paris Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-04-09-2020-04-09  2020-03-05-2020-03-09  2020-02-24-2020-03-09
Landing Page Link  https://www.disneyplus.com/?cid=DPEP-Synergy-DLRParis-FB-Acquisition-FRLaunch-FR-DisneyPlus-DisneyPlus-FR-SocialPost-DLP_FR_Apr7_Launch_Social-Post-NA&fbclid=IwAR0WqGKT6xAucmGgamR0IG7vYLhhXVSXXM4-8JJ1eadQUFRYK90PE0fsSIQ  https://ad.doubleclick.net/ddm/clk/464047585;269440347;r   https://les-saisons.disneylandparis.com/fr-fr/legendes-de-la-force?ecid=ONAD_DA_S_23307473-898901-268482022-460866137-0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Disneyland Paris are successful.

Disneyland Paris Creative Analysis: 

Disneyland Paris placed a Video ad in 2020-04-09-2020-04-09, and got 3613 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Disneyland Paris Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Disneyland Paris has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Disneyland Paris Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-09-2020-04-09  2020-03-05-2020-03-09  2020-02-24-2020-03-09
During  1 days  5 days 15 days 
Like  3613  58  496
Share  575  12  73
Comment  542  64  82

Advertising effectiveness is a direct manifestation of advertising. Disneyland Paris ‘s Top 1 ad received 3613 likes, 575 shares, 542 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Disneyland Paris, helping Disneyland Paris to grasp the ad data more clearly.