Top Ads on Discovery

Discovery Background Introduction:

Grab Life By The Globe!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Discovery has been advertising and marketing on Facebook for many years. And Discovery has placed 5665 of ads on the Facebook platform in the last month. In the past few years,Discovery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Discovery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Discovery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Discovery.

BigSpy

1.Discovery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Discovery  Discovery  Discovery
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Discovery Marketing Objectives Analysis: 

Discovery has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Discovery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Discovery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lance toi >>  Testez Taboola >> Try Taboola Now >> 
Ad Copy Text  Vous voulez générer du trafic et des conversions ? Ne cherchez plus - touchez 1,4 milliard d'...  Touchez 1,4 milliard d'internautes grâce à la publicité native, et générez trafic et ...  Making a game plan to drive more leads? Taboola’s here to help
Link Description  Générez du trafic et des conversions  Obtenez des résultats  The Future of Digital Advertising
Website Link  go.taboola.com  go.taboola.com  go.taboola.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 177  180  65
Like 66  169  33

Discovery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Discovery Top 1 ads got 66 likes. Discovery uses a sentence with the finishing touch title: “Lance toi >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Discovery shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Discovery should continue to optimize the ad content.

3.Discovery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-07-2020-06-20  2020-03-04-2020-06-20  2020-04-05-2020-06-20
Landing Page Link  https://go.taboola.com/drive-traffic-seamlessly-fb-people-fr/?utm_source=facebook&utm_medium=cpm&utm_campaign=MG_ml_Acquisition_Conversions_ALL-D_Mixed_ALL-P_HIGH-REV_7plus1_Standard_04.03_DLO%20-%20Interests%20only&utm_term=MG_ml_ALL-P_ALL-P_ALL-D_LAL%201%25-LT%26LT-spenders%2B_Registration_LAL_Website_Standard_17.3_FR,%20BE,%20LU,%20AT,%20CH,%20DE&utm_content=School_No.1_V1&fbclid=IwAR26Hs6HHWefCkjIzjTDfDLS5fqo_TxA29usht0qNlJSx8ZmzNQbx0XH7Xc  https://go.taboola.com/drive-traffic-seamlessly-fb-people-fr/?utm_source=facebook&utm_medium=cpm&utm_campaign=MG_ml_Retargeting_Conversions_ALL-D_Mixed_ALL-P_HIGH-REV_7plus1_Standard_04.03_DLO&utm_term=MG_ml_ALL-P_ALL-P_ALL-D_LAL%201%25%20-%20Low%20touch%2B_Registration_Interests_Facebook_Standard_4.03_FR,%20BE,%20LU,%20AT,%20CH,%20DE,%20GB,%20IEsts%20-%20Custom%20-%20Standard%20-%204.03%20-%20FR,%20BE,%20LU,%20AT,%20CH,%20DE,%20GB,%20IE&utm_content=Old_Video_Full_V1&fbclid=IwAR2Frnsi-g17xbn7E8zb6OPMpQbT9ri_CTF6g5O4A7OgpCFSTObR3NuK_5w   https://go.taboola.com/drive-engaged-traffic/?utm_source=facebook&utm_medium=cpm&utm_campaign=MG_en_Retargeting_Conversions_ALL-D_Mixed_ALL-P_HIGH-REV_28plus1_Standard_26.3&utm_term=MG_en_ALL-P_ALL-P_ALL-D_Video-Views_Registration_View10sec_Facebook_Standard_26.3_GB%2C+IE%2C+US%2C+CA&utm_content=School-Video-No.5_H1_V9_D2&fbclid=IwAR3UB0OpVV47WSYqApVnmRyzpTN-RiVdjyalfaWuSle_dRFonEE5bXekmug

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Discovery are successful.

Discovery Creative Analysis: 

Discovery placed a Video ad in 2020-04-07-2020-06-20, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Discovery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Austria,France  Austria,France,Belgium...  N/A
Language  French  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Discovery has the best conversion in Austria,France, and can advertise more in Austria,France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Discovery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-20  2020-03-04-2020-06-20  2020-04-05-2020-06-20
During  75 days  109 days 77 days 
Like  66  169  33
Share  9  22  2
Comment  9  27  16

Advertising effectiveness is a direct manifestation of advertising. Discovery ‘s Top 1 ad received 66 likes, 9 shares, 9 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Discovery, helping Discovery to grasp the ad data more clearly.