Top Ads on Discovery South Africa
Discovery South Africa Background Introduction:
Discovery is a proudly South African company striving to make the world healthier through rewarding healthy living choices
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Discovery South Africa has been advertising and marketing on Facebook for many years. And Discovery South Africa has placed 230 of ads on the Facebook platform in the last month. In the past few years,Discovery South Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Discovery South Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Discovery South Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Discovery South Africa.
1.Discovery South Africa Top 3 Ads Basic Understanding
|Name||Discovery South Africa||Discovery South Africa||Discovery South Africa|
|Page Categories||Insurance Company||Insurance Company||Insurance Company|
Discovery South Africa Marketing Objectives Analysis:
Discovery South Africa has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Discovery South Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Discovery South Africa Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Discovery||Discovery South Africa||Discovery South Africa|
|Ad Copy Text||Access and manage all your Discovery products in one place at any time. Download the Discovery app t...||Get more by increasing the value of your rand. Take out a new Dollar Life Plan and lock-in an exchan...||Access and manage all your Discovery products in one place at any time. Download the Discovery app t...|
|Text Word Count||105||161||105|
Discovery South Africa Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Discovery South Africa Top 1 ads got 2 likes. Discovery South Africa uses a sentence with the finishing touch title: “Discovery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Discovery South Africa shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Discovery South Africa should continue to optimize the ad content.
3.Discovery South Africa Top 3 Ads Creative Selection
|Landing Page Link||https://itunes.apple.com/app/id458077762||https://www.discovery.co.za/life-insurance/personal-cover-in-dollars||http://itunes.apple.com/app/id458077762|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Discovery South Africa are successful.
Discovery South Africa Creative Analysis:
Discovery South Africa placed a Carousel ad in 2020-06-03-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Discovery South Africa Top 3 Ads Audience Analysis:
|Country||South Africa||South Africa||South Africa|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Discovery South Africa has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Discovery South Africa Top 3 Ads Performance Display
|During||16 days||8 days||15 days|
Advertising effectiveness is a direct manifestation of advertising. Discovery South Africa ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Discovery South Africa, helping Discovery South Africa to grasp the ad data more clearly.