Top Ads on Discover.film

Discover.film Background Introduction:

Discover.film is disrupting the world of entertainment by taking short film mainstream. We run one of largest short film festivals with $60k in cash prizes

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Discover.film has been advertising and marketing on Facebook for many years. And Discover.film has placed 83 of ads on the Facebook platform in the last month. In the past few years,Discover.film has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Discover.film on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Discover.film. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Discover.film.

BigSpy

1.Discover.film Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Discover.film  Discover.film  Discover.film
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Discover.film Marketing Objectives Analysis: 

Discover.film has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Discover.film best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Discover.film Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Best Short Films  Short kids animation Discover Short Films 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Watch online today at Discover.Film  Stream short films for free.
Website Link  bestshortfilms.discover.film  discover.film  bestshortfilms.discover.film
CTA  LEARN_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Discover.film Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Discover.film Top 1 ads got 0 likes. Discover.film uses a sentence with the finishing touch title: “The Best Short Films”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Discover.film shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Discover.film should continue to optimize the ad content.

3.Discover.film Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-07-09-2020-06-20  2020-06-19-2020-06-20  2019-08-21-2020-06-20
Landing Page Link  https://bestshortfilms.discover.film/checkout/subscribe/signup?utm_source=facebook&utm_medium=newsfeed&utm_campaign=mt-maketime  https://discover.film/one-small-step/?term_id=1647#utm_source=facebook&utm_campaign=mt-traffic-2020&utm_medium=newsfeed&utm_content=one-small-step-image-3   https://bestshortfilms.discover.film/checkout/subscribe/signup?utm_source=facebook&utm_medium=newsfeed&utm_campaign=mt-maketime

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Discover.film are successful.

Discover.film Creative Analysis: 

Discover.film placed a Video ad in 2019-07-09-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Discover.film Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain,Canada,France...  N/A  United States,Spain,South Africa...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Discover.film has the best conversion in Spain,Canada,France..., and can advertise more in Spain,Canada,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Discover.film Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-09-2020-06-20  2020-06-19-2020-06-20  2019-08-21-2020-06-20
During  348 days  2 days 305 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Discover.film ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 348 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Discover.film, helping Discover.film to grasp the ad data more clearly.