Top Ads on Discover Hong Kong

Discover Hong Kong Background Introduction:

Welcome to Discover Hong Kong, the official Facebook page for fans of one of the world’s most exciting destinations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Discover Hong Kong has been advertising and marketing on Facebook for many years. And Discover Hong Kong has placed 133 of ads on the Facebook platform in the last month. In the past few years,Discover Hong Kong has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Discover Hong Kong on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Discover Hong Kong. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Discover Hong Kong.

BigSpy

1.Discover Hong Kong Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Discover Hong Kong  Discover Hong Kong  Discover Hong Kong
Page Categories  Local & Travel Website  Local & Travel Website  Local & Travel Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Discover Hong Kong Marketing Objectives Analysis: 

Discover Hong Kong has been operating in Local & Travel Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Discover Hong Kong best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Discover Hong Kong Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jelajah Hong Kong | Panduan Travel Ramah Muslim di Hong Kong  Fotos de la publicación de Discover Hong Kong Beautiful landscapes 
Ad Copy Text  Selamat Idul Fitri, Mohon Maaf Lahir dan Batin! Semoga Anda selalu mendapatkan berkah bersama orang-...  Are you missing the creative artisans of Hong Kong as much as we are? Local handcraft master Mak Kam...  The beautiful vistas and landscapes of this stunning city await! 要數香港靚景,一隻手邊...
Link Description  Nikmati Pengalaman Ramah Muslim di Hong Kong  N/A  N/A
Website Link  ad.doubleclick.net  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 169  471  171
Like 11320  977  2517

Discover Hong Kong Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Discover Hong Kong Top 1 ads got 11320 likes. Discover Hong Kong uses a sentence with the finishing touch title: “Jelajah Hong Kong | Panduan Travel Ramah Muslim di Hong Kong”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Discover Hong Kong shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Discover Hong Kong should continue to optimize the ad content.

3.Discover Hong Kong Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-21-2020-05-25  2020-05-07-2020-05-17  2020-05-03-2020-05-17
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N1405.3041607FACEBOOKINSTAGRAM/B24196979.273710357;dc_trk_aid=468343196;dc_trk_cid=75522174;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.facebook.com/114979501871035/posts/3130628846972737/   https://www.facebook.com/DiscoverHongKong/videos/245362836701224/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Discover Hong Kong are successful.

Discover Hong Kong Creative Analysis: 

Discover Hong Kong placed a Image ad in 2020-05-21-2020-05-25, and got 11320 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Discover Hong Kong Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  China  China,Japan
Language  Indonesian  Spanish  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Discover Hong Kong has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Discover Hong Kong Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-25  2020-05-07-2020-05-17  2020-05-03-2020-05-17
During  5 days  11 days 15 days 
Like  11320  977  2517
Share  374  61  262
Comment  406  66  84

Advertising effectiveness is a direct manifestation of advertising. Discover Hong Kong ‘s Top 1 ad received 11320 likes, 374 shares, 406 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Discover Hong Kong, helping Discover Hong Kong to grasp the ad data more clearly.