Top Ads on Discord

Discord Background Introduction:

Discord is a modern free voice, video, and text chat app for groups of gamers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Discord has been advertising and marketing on Facebook for many years. And Discord has placed 1060 of ads on the Facebook platform in the last month. In the past few years,Discord has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Discord on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Discord. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Discord.

BigSpy

1.Discord Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Discord  Discord  Discord
Page Categories  Blogger  Video Game  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Discord Marketing Objectives Analysis: 

Discord has been operating in Blogger for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Discord best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Discord Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join the Furry Central Discord Server!  PLAY NOW FOR FREE! Use o bate-papo por voz. Não enfrente o mundo sozinho. 
Ad Copy Text  It's time for a HUGE giveaway Enter before 06/12/20 to win a $500 Paypal giftcard! You don't need ...  Captura criaturas gigantes y lucha contra increíbles enemigos en Agents: Biohunters FREE TO PLAY ...  O melhor aplicativo GRÁTIS para bater papo por voz com seu grupo de amigos.
Link Description  Check out the Furry Central community on Discord - hang out with 23,197 other members and enjoy free voice and text chat.  PC GAME - Capture the giant creatures!  N/A
Website Link  discord.com  discord.gg  play.google.com
CTA  LEARN_MORE  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 164  486  76
Like 409  284  437

Discord Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Discord Top 1 ads got 409 likes. Discord uses a sentence with the finishing touch title: “Join the Furry Central Discord Server!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Discord shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Discord should continue to optimize the ad content.

3.Discord Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-01-2020-06-20  2020-03-31-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://discord.com/invite/xsysCzZ  https://discord.com/invite/Pkrq2F3   https://play.google.com/store/apps/details?id=com.discord&fbclid=IwAR0057O4WKZ5DAFKgmRVbtEUFCGYgv_eH0E68SJ84m9_QzOo2VDbd6WMZbg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Discord are successful.

Discord Creative Analysis: 

Discord placed a Image ad in 2020-06-01-2020-06-20, and got 409 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Discord Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  N/A
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Discord has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Discord Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-03-31-2020-06-20  2020-06-11-2020-06-20
During  20 days  82 days 10 days 
Like  409  284  437
Share  124  23  25
Comment  422  11  11

Advertising effectiveness is a direct manifestation of advertising. Discord ‘s Top 1 ad received 409 likes, 124 shares, 422 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Discord, helping Discord to grasp the ad data more clearly.