Top 100 Ads of Dirt | Australian made, sustainable, laundry detergent. – The Dirt Company 2022-2023

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Headline: "Awesome product, highly recommended, great value and the fact its Australian too. Love that its a subscription too. One less thing to buy in the supermarket. Thank you Dirt Company.”

Helen is just one of thousands of Australian's who have made the switch to an easier, cleaner life. A bunch of smarty clean pants.

Headline: Size doesn't matter when it comes to laundry.
Don't pay more, for more plastic and more water and a worse experience. Big jugs are dinosaurs.

Headline: This? 35 loads. That? 13 loads.
This? 0.5g plastic per load. That? 5g of plastic per load.
This? Pure & powerful ingredients. That? Undisclosed ingredients.
This? 50% profits donated to The Ocean Cleanup. That? Profits.

Headline: Australian made eco laundry detergent Dirt, packed with powerful and pure goodness. Shop our eco laundry liquid now.

Headline: Australian made eco laundry detergent Dirt, packed with powerful and pure goodness. Shop our eco laundry liquid now.

Headline: Australian made eco laundry detergent Dirt, packed with powerful and pure goodness. Shop our eco laundry liquid now.

Headline: "The Dirt Company is making an eco-friendly, harm-free laundry detergent accessible and affordable to those of us who are trying to lead a more conscious lifestyle, and they’re proving to be an absolute game-changer in a market that was well overdue for a shake-up." - Ethical Made Easy

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Headline: Australian made eco laundry detergent Dirt, packed with powerful and pure goodness. Shop our eco laundry liquid now.

Headline: Did you know that you can send your Bulk Refill packs back to us?⁠⠀
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The process is exactly the same for returning your standard size Refill Packs.⁠⠀
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Our superstar refill returners (that’s you!) send back their used Bulk Refill packs, we sanitise them, and fill them right back up again! When we go to fulfil orders from refill returners, we’ll do it using a reused - rather than new - Bulk Refill pack.⁠⠀
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Want in? Email us at contact@thedirtcompany.com.au and let us know you want to join the Refill Return program.

Headline: To do
▪️ Buy Laundry Detergent
▪️ Wash School Uniform
▪️ Donate to Charity
▪️ Use Less Plastic
▪️ Save Money
▪️ Make ""good"" choices?!

Let Dirt take a load off!
The subscription laundry detergent service that delivers straight to your door saving you money and helping you reduce your waste.
It's simple.

Headline: Meet Dirt, the laundry detergent that's made light work of laundry for 1000's of Australians.
☆ Australian Made
☆ Free Delivery
☆ 50% of profits donated to The Ocean Cleanup

Headline: Australian made eco laundry detergent Dirt, packed with powerful and pure goodness. Shop our eco laundry liquid now.

Headline: It’s eight times more concentrated than regular detergent and produces 90 per cent less plastic than a standard 20-load bottle.

Headline: I’m Frankie, founder of The Dirt Company.
I created a laundry detergent because I saw an opportunity to deliver a better product and experience, in a more sustainable way.

It's an opportunity that I’d been seeking for a better part of a decade: to do good business, resulting in less environmental harm.

I first developed an itch to create a business focussed on sustainability when I was 18. At the time I was working overseas as a stewardess on a boat and loving it. I'm an ocean baby through and through.

One day, I walked to the back of the boat and saw our deckhand throwing bags of rubbish overboard. Shocked, I asked him what he was doing. He responded, where do you think our trash goes? This was 2007.
I researched and learnt that when we were at sea, it was perfectly normal to dump whatever you wanted so long as you were 12 nautical miles offshore. (This law was amended in 2013, it’s now illegal to dump certain waste, including plastic).

It got me thinking very hard about trash. Until then, in my mind trash had always just "gone away". I couldn’t stop thinking about it.

But at that time I couldn’t stop thinking about a lot of things. I wanted a degree. I needed a job. I needed to eat & pay rent.

I ended up in advertising, surrounded by great people, but doing work where I often felt a job well done, was a poor result for the things that made me happy. I’d lost the connection to who I was.

I had no idea how to find my way back. I cared about the ocean. I was plagued by consumerism and trash.

Standing in the supermarket aisle one day I was stumped about which laundry detergent to buy. I’d moved in with my best friend who was easily irritated by detergent. I wanted a product that worked but was sensitive to her skin and the environment - the impossible brief.

I started to notice other things too. Heaps of excess packaging. Very well disguised cost per wash. Hidden i