Top Ads on Direct Energie

Direct Energie Background Introduction:

Choisissez Direct Energie pour votre électricité et votre gaz, et rejoignez nos 2.5 millions de clients !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Direct Energie has been advertising and marketing on Facebook for many years. And Direct Energie has placed 69 of ads on the Facebook platform in the last month. In the past few years,Direct Energie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Direct Energie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Direct Energie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Direct Energie.

BigSpy

1.Direct Energie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Direct Energie  Direct Energie  Direct Energie
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Direct Energie Marketing Objectives Analysis: 

Direct Energie has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Direct Energie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Direct Energie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Commencez à faire des économies !  Économies garanties ! Économies garanties ! 
Ad Copy Text  C’est simple, rapide, sans engagement et votre énergie est jusqu’à 10% moins chère* ! Pour en...  Il est temps de faire des économies pour votre déménagement ! ⚡️  Retrouvez le sourire avec Total Direct Energie dès votre première facture ! ⚡️
Link Description  N/A  Voir conditions sur notre site internet.  Voir conditions sur notre site internet.
Website Link  total.direct-energie.com  total.direct-energie.com  total.direct-energie.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 153  71  84
Like 62  3  1

Direct Energie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Direct Energie Top 1 ads got 62 likes. Direct Energie uses a sentence with the finishing touch title: “Commencez à faire des économies !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Direct Energie shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Direct Energie should continue to optimize the ad content.

3.Direct Energie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-18-2020-06-17  2020-06-09-2020-06-16  2020-06-09-2020-06-15
Landing Page Link  https://total.direct-energie.com/particuliers?utm_source=teeps&utm_medium=facebook&utm_campaign=Teeps-TDE-Demenagement_simple1-lookalike_fans-conversion&fbclid=IwAR19M_7GFAGTAkLvhM8XFFE4XXDvG3OPIoCFRrrmow0BIJysaCDpllkBF0A  https://total.direct-energie.com/particuliers?utm_source=facebook&utm_medium=display&utm_campaign=cpm-facebook-prospecting-feed-ads-1x1-notadserved_impclick-socials-ads&utm_content=socials-ads&utm_term=feed-ads1x1&fbclid=IwAR220HbzRGXfvKZ-XqRLfV42u3kvUdN-FJKuN8JhOjDTH7EBIVjTHqr-48Q   https://total.direct-energie.com/particuliers?utm_source=facebook&utm_medium=display&utm_campaign=cpm-facebook-prospecting-feed-ads-1x1-notadserved_impclick-socials-ads&utm_content=socials-ads&utm_term=feed-ads1x1&fbclid=IwAR00uBebgqRhQL79T70D1iwMLhZXMm3OCHJekPeE0bB-b18JyNTVG2Iw4CU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Direct Energie are successful.

Direct Energie Creative Analysis: 

Direct Energie placed a Image ad in 2020-05-18-2020-06-17, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Direct Energie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Direct Energie has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Direct Energie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-17  2020-06-09-2020-06-16  2020-06-09-2020-06-15
During  31 days  8 days 7 days 
Like  62  3  1
Share  7  0  0
Comment  23  1  1

Advertising effectiveness is a direct manifestation of advertising. Direct Energie ‘s Top 1 ad received 62 likes, 7 shares, 23 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Direct Energie, helping Direct Energie to grasp the ad data more clearly.