Top Ads on Dinnerly

Dinnerly Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dinnerly has been advertising and marketing on Facebook for many years. And Dinnerly has placed 95 of ads on the Facebook platform in the last month. In the past few years,Dinnerly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dinnerly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dinnerly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dinnerly.


1.Dinnerly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dinnerly  Dinnerly  Dinnerly
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dinnerly Marketing Objectives Analysis: 

Dinnerly has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dinnerly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dinnerly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  [OFFER] Get 18 Meals For $2.50 Each  Why does Dinnerly cost less than other meal kits? [OFFER] Save $45 over 3 weeks. 
Ad Copy Text  ⚠️ Grab the chance ⚠️ Cook 18 tasty dinners for only $2.50 each!  Dinnerly is Australia's most affordable meal kit service: portions start at just $5.25! But why does...  Everything you need for dinner, right to your door. Dinnerly is simple, unfussy, and affordable. It'...
Link Description  Compare our prices and try now with $45 off  Australia's most affordable meal kit brings easy recipes and ingredients to your front door for tasty dinners.  N/A
Website Link
Text Word Count 72  167  206
Like 75  0  2

Dinnerly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dinnerly Top 1 ads got 75 likes. Dinnerly uses a sentence with the finishing touch title: “[OFFER] Get 18 Meals For $2.50 Each”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dinnerly shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER_VIEW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dinnerly should continue to optimize the ad content.

3.Dinnerly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-05-10-2020-06-17  2020-06-15-2020-06-16  2020-06-04-2020-06-15
Landing Page Link,mobilefeed,instagramstream,mobileexternal&fbclid=IwAR2s_widsh_Kt0JhQwVan7fHqx9doq18ZI9RLnD0pT81-91b9nla39vbnBA,mobilefeed,rightcolumn,instagramstream,mobileexternal,mobilefeed,rightcolumn,instagramstream,mobileexternal&fbclid=IwAR0T60FDks79c4lyiDJdcB82U45mW7HF16EGlodYdLF5oZ7wmfYcXVHLWdg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dinnerly are successful.

Dinnerly Creative Analysis: 

Dinnerly placed a Video ad in 2020-05-10-2020-06-17, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dinnerly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  N/A
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dinnerly has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dinnerly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-17  2020-06-15-2020-06-16  2020-06-04-2020-06-15
During  39 days  2 days 12 days 
Like  75  0  2
Share  20  0  0
Comment  22  0  0

Advertising effectiveness is a direct manifestation of advertising. Dinnerly ‘s Top 1 ad received 75 likes, 20 shares, 22 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dinnerly, helping Dinnerly to grasp the ad data more clearly.