Top Ads on Diners

Diners Background Introduction:

We are serving formal & casual wear needs by providing number of clothing options in accordance with our consumers ever-changing requirements.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Diners has been advertising and marketing on Facebook for many years. And Diners has placed 367 of ads on the Facebook platform in the last month. In the past few years,Diners has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Diners on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Diners. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Diners.


1.Diners Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Diners  Diners  Diners
Page Categories  Clothing (Brand)  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

Diners Marketing Objectives Analysis: 

Diners has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Diners best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Diners Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UPTO 50% OFF  CYBER FATHER’S WEEKS ¡Arma tu oficina en casa! 
Ad Copy Text  Enjoy upto 50% OFF on Diners Mid Summer Sale. Available in-stores & online. Free Shipping in Pakista...  ¿Ya tienes el regalo para Papá? ¡Aún tienes hasta esta semana para encontrarlo en el #CyberFath...  ¡Crea el espacio perfecto para trabajar desde casa! Conoce los beneficios exclusivos, todas las m...
Link Description  Mid Summer Sale 2020  N/A  N/A
Website Link
Text Word Count 132  260  209
Like 177  33  30

Diners Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Diners Top 1 ads got 177 likes. Diners uses a sentence with the finishing touch title: “UPTO 50% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Diners shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Diners should continue to optimize the ad content.

3.Diners Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-06-15-2020-06-17  2020-06-16-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Diners are successful.

Diners Creative Analysis: 

Diners placed a Video ad in 2020-06-15-2020-06-18, and got 177 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Diners Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  N/A  N/A
Language  Danish  German  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Diners has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Diners Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-15-2020-06-17  2020-06-16-2020-06-17
During  4 days  3 days 2 days 
Like  177  33  30
Share  10  6  3
Comment  23  1  3

Advertising effectiveness is a direct manifestation of advertising. Diners ‘s Top 1 ad received 177 likes, 10 shares, 23 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Diners, helping Diners to grasp the ad data more clearly.