Top Ads on Dimensions Festival

Dimensions Festival Background Introduction:

Underground electronic music in an abandoned fort – Pula, Croatia - 29 August - 2 September 2018

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dimensions Festival has been advertising and marketing on Facebook for many years. And Dimensions Festival has placed 56 of ads on the Facebook platform in the last month. In the past few years,Dimensions Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dimensions Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dimensions Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dimensions Festival.

BigSpy

1.Dimensions Festival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dimensions Festival  Dimensions Festival  Dimensions Festival
Page Categories  Performance & Event Venue  Performance & Event Venue  Performance & Event Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dimensions Festival Marketing Objectives Analysis: 

Dimensions Festival has been operating in Performance & Event Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dimensions Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dimensions Festival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dimensions Festival 2020  Dimensions Festival 2020 Dimensions Festival 
Ad Copy Text  The final additions for 2020 have arrived! Join us as we embark on a new adventure in Tisno. dimensi...  The final additions for 2020 have arrived! Join us as we embark on a new adventure in Tisno. dimensi...  It's your last chance to grab one of our Early Bird group tickets before we move up a tier! Join us ...
Link Description  Muzika · 6 165 žmonės  Música · 6023 personas  Celebrate with your friends this summer – buy 4 tickets and we'll give you a fifth free. That works out as £96+BF per person (cheaper than an Early Bird ticket), there aren't many available so you'll need to act fast.
Website Link  www.facebook.com  www.facebook.com  dimensionsfestival.com
CTA  EVENT_RSVP  EVENT_RSVP  BOOK_TRAVEL
Text Word Count 115  115  171
Like 147  6  27

Dimensions Festival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dimensions Festival Top 1 ads got 147 likes. Dimensions Festival uses a sentence with the finishing touch title: “Dimensions Festival 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dimensions Festival shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dimensions Festival should continue to optimize the ad content.

3.Dimensions Festival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-02-26  2020-02-24-2020-02-26  2020-02-14-2020-02-18
Landing Page Link  https://www.facebook.com/DimensionsFestival/?_sref_=2426967700743136&refid=7&_ft_=adid.6155086105107:qid.6796259343547729207:mf_story_key.6381861212429414224:is_sponsored.1:ei.AI@AQJLjmFE_OduAbPEVLQSIp02asGdtIBvEcnPSE60AEosgF4YXPWm6sdBnQLVW389hZUbEj3GD0n9SPFxSO6WwO12:top_level_post_id.2426967694076470:content_owner_id_new.155990751174187:call_to_action_type.EVENT_RSVP:page_id.155990751174187:src.22:story_location.5:story_attachment_style.event:view_time.1582377436:filter.h_nor:tds_flgs.3:actrs.155990751174187:page_insights.%7B%22155990751174187%22:%7B%22page_id%22:155990751174187,%22actor_id%22:155990751174187,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582204592,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2426967694076470%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:155990751174187,%22page_id%22:155990751174187,%22post_id%22:2426967694076470,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/155990751174187/posts/2426967694076470/   https://www.dimensionsfestival.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dimensions Festival are successful.

Dimensions Festival Creative Analysis: 

Dimensions Festival placed a Image ad in 2020-02-22-2020-02-26, and got 147 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dimensions Festival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Lithuanian  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dimensions Festival has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dimensions Festival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-26  2020-02-24-2020-02-26  2020-02-14-2020-02-18
During  5 days  3 days 5 days 
Like  147  6  27
Share  0  0  1
Comment  4  1  8

Advertising effectiveness is a direct manifestation of advertising. Dimensions Festival ‘s Top 1 ad received 147 likes, 0 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dimensions Festival, helping Dimensions Festival to grasp the ad data more clearly.